Marketing, Recruitment and Communication (MRC)

The MRC service is responsible for supporting student recruitment. We positively move potential students from a wide variety of backgrounds and circumstances from awareness to enquiry, to application and then prepare them for enrolment. As a key component of this activity the MRC service is responsible for managing and enhancing the brand and corporate reputation of the university.

Working closely with the faculties we develop and deliver university and school based recruitment strategies that support the attainment of the university's strategic plan objectives. 

The service also through the effective management of our brand and corporate communication, helps the university enhance its corporate reputation within this competitive marketplace. 

Another important role for the service is to provide effective internal communications to ensure that vital information is communicated to staff and students.

Our expert and experienced professional team have successfully managed the transition of all student recruitment activities and have launched the university to a wide range of stakeholders, produced a vast array of branded material, and developed and launched a completely new website.

The following pages provide you with information about each area within the MRC service including contact details and how to access our services.

 
Martyn Spence Martyn Spence
Head of Service
Based: Carlisle, Paternoster Row 
Tel: 01228 888711 (internal x8711)
 
As Head of the MRC service I am responsible for leading the development, planning and delivery of all corporate activities supporting student recruitment and the management of our corporate brand and reputation. Working for the Director of Operations and Corporate Services, other Executive leads and as a member of the University Wider Management Group I assist in the delivery of the university strategic plan and the development of recruitment and communication strategy.

I am responsible for ensuring that MRC services are delivered effectively to all our campuses and sites and to our diverse range of internal and external customers.

MRC contact for the following faculties/services:

Dean of the Faculty of Health, Medical Sciences and Social Care

UK Partnerships Office

International Partnerships Office

Finance and Resources Service

MRC representative on the following university committee:

University Wider Management Group

Student Experience Committee