Biography

Wilson Ozuem’s general area of expertise lies in digital marketing and fashion marketing. His specific research interest is: understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry. Dr Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, Information Technology & People, Psychology & Marketing, International Journal of Market Research and many others.

Qualifications and memberships

Senior Fellow HEA

PhD Digital Marketing - Anglia Ruskin University

Postgraduate Degree  (Educational Enquiry) University of Cambridge 

MBA - London Metropolitan University

MA Marketing Communications - University of West London

MEd Educational Leadership and Management - Open University, UK

Postgraduate Diploma (Retail Management) - University of Arts, London

BA Business - University of Portsmouth

Academic and research interests

I have successfully supervised 30 PhD/DBA candidates to completion. I welcome prospective PhD/DBA students in the following research areas: social media marketing, digital marketing, augmented reality, online service failure and recovery strategies, online brand communities etc

Publications

 

Ozuem, W, Willis, M, Howell, K Lancaster, G and Ng, R (2021) Determinants of online brand communities and millennials characteristics: A social influence perspective, Psychology and Marketing, Vol. 38 (5) pp. 794-818 

 

Ozuem, W, Willis, M, Howell, K, Helal, G, and Lancaster, G (2021) Differential effects    of Millennial online brand community and customer loyalty in the fashion industry, Psychology and Marketing, Vol 38 (5) pp. 774- 793 

 

Ozuem, W, Ranfagni, S, Willis, M, Rovai, S  and Howell, K (2021) Exploring customers’  responses to online service failure and recovery strategies during Covid-19          pandemic: an actor–network theory perspective, Psychology and Marketing, Vol 38 (9) pp. 1440-145 

  

Datson, P and Ozuem, W, Howell, K and Lancaster, G (2021) Beyond the game: perceptions and practices of Sports    Sponsorship in German SMEs , Qualitative  Market Research  (forthcoming)

 

Patten, E, Ozuem, W and Howell, K (2020)  Service quality in multichannel fashion retailing: an exploratory study, Information Technology and People, Vol 33 (4) pp. 1327-1356 

Azemi, Y, Ozuem, W and Howell, K.E (2020) The effect of severity of negative word of mouth  (ewom): a frustration–aggression perspective, Psychology and Marketing  Vol. 37 (4) 

 

Brierley, G, Ozuem, W and Lancaster, G (2020) Subconscious Marketing Communications Techniques and Legal Implications, Journal of Decision Systems, Vol, Vol. 29 (2)

 

Naeem, M and Ozuem, W (2020) Developing social brand engagement model: insights from diverse consumers, Journal of Consumer Behavior (forthcoming)

 

Patten, E and Ozuem, W (2020) Minding the competition: the drivers for multichannel          service quality in fashion retailing, Journal of Retailing and Consumer Services    (accepted)

 

Ozuem, W, Howell, K.E and Lancaster, G (2019) The impact of digital books on      marketing communications, Journal of retailing and consumer services,   Vol. 50       pp. 131-137

 

Appiah, D, Ozuem, W, Howell, K and Lancaster, G (2019) Building resistance to brand         switching during disruption in the smartphones industry: an identity theory     perspective, Journal of Retailing and Consumer Services Vol. 50 pp. 249-257

 

Appiah, D., Ozuem, W., Howell, E. K., Lancaster, G. (2019). Brand Switching and Consumer Identification with Brands in the Smartphones Industry. Journal of  Consumer Behaviour, Vol. 18 (6) pp. 463 -473

 

Azemi, Y, Ozuem, W, Lancaster, G and Howell, K (2019) An exploratory journey        towards research and practice of online service failure and recovery          strategies, Journal of Business Research, Vol. 94 pp. 420-431

 

Ozuem, W, Howell, K and Lancaster, G (2019) Consumption and communication    perspectives of IT in the developing economy, Technology Analysis and   Strategic Management journal, Vol. 31, (8) pp. 929-942

 

 

Halel, G, Ozuem, W and Lancaster, G (2018) Social media brand perceptions of    millennials in the fashion apparel and accessories industries: a social identity          perspective, Journal of Retail and Distribution Management,    46 (10). pp. 977­998

 

Ozuem, W, Howell, K and Lancaster, G (2018) Developing technologically induced environments: the case of the Nigerian banking sector, Journal of Financial   Services Marketing, 23(1), 50–61

 

Azemi, Y, Ozuem, W and Lancaster, G (2020) Service failure and recovery strategies in    the Balkans: an exploratory study, Qualitative Market Research: An International Journal, Vol. 22 No. 3, pp. 472-496

 

Ozuem, W, Prasad, J and Lancaster, G (2018) Exploiting online social gambling for         marketing communications, Journal of Strategic Marketing, Vol. 26, No 3

 

 Ozuem, W, Limb, N, and Lancaster, G (2018) Exploring the locus of Internal Marketing,         Journal of Strategic Marketing, Vol. 26 (4)

 

Ozuem, W, Howell, K, and Lancaster, G (2017) An exploration of consumers’ response         to online service recovery initiatives International Journal of Market Research,          Vol. 54, No1

 

Dunkwu, J, Egbunike, O and Ozuem, W (2016) Understanding Social Entrepreneurship:   An Exploration of Theory and Practice, World Journal of Social Sciences, Vol. 6:          3

 

Ozuem, W, Thomas, T and Lancaster, G (2016) The Influence of customer loyalty on     small island economies: an empirical and exploratory study, Journal of Strategic          Marketing, Vol 24, No 6

 

Ozuem, W, Howell, K and Lancaster, G (2016) Understanding technologically induced     customer services in the Nigerian banking sector: the internet as a post-modern     phenomenon, International Journal of Information Technology and Management,        Vol. 14: 2

 

O’Keeffe, A, Ozuem, W and Lancaster, G (2016) Leadership Marketing: an exploratory      study, Journal of Strategic Marketing, Vol. 24: No 5

 

Dunkwu, J, Egunike, O and Ozuem, W (2016) Corporate Sustainability and Sustainable Development: Is the Difference Simply Semantics? World Journal of Social         Sciences, Vol. 6: 1 pp 132-142

 

Ozuem, W, Borrelli, M and Lancaster, G (2016) Leveraging the co-evolution of offline       and online video games: an empirical study, Journal of Strategic Marketing, Vol.    25, No 1, January 2017, pp. 75-97

 

Ozuem, W and Prasad, J (2015) Online Social Gambling and its implications for the     study of marketing communications, International Journal of Applied          Behavioural         Economics, Vol. 4, No.3

 

Ozuem, W and Lancaster, G (2015) Questioning: a path to student learning experience,        Journal of Education + Training, Vol. 57:5

 

Azemi, F., Ozuem, W. and Azemi, Y. (2015). Contextual influences: Online service      failure         and recovery strategies. Chinese Business Review, 14(8), pp. 382- 389

 

Ozuem, W, Howell, K and Lancaster, G (2014) Corporate social responsibility; towards a         context-specific perspective in the developing countries, Social Responsibility      Journal, Vol 10, No 3

 

Ozuem, W, Howell, K and Lancaster, G (2011) Enabling Sustainable Corporate Social Responsibility in the Niger Delta Communities (Nigeria), Journal of          Interdisciplinary Economics, Business and Law Vol. 2, No.2

 

Ozuem, W, Howell, K and Lancaster, G (2008) Communicating in the New Interactive     Marketspace,  European Journal of Marketing, Vol 42. 9/10

 

Ozuem, W and Howell, K (2005) Assessing communication in a New Institution:          Postmodernism and the Internet, International Journal of Applied Institutional        Governance, Vol. 2: 3

 

 Edited Book Chapters

 

Ozuem, W and Willis, M (2021) Online brand communities, customer participation and loyalty in the luxury fashion industry: strategic insights, In Wilson Ozuem and          Silvia Ranfagni (2021) The Art of Digital Marketing Strategies for Fashion and      Luxury Brands: Marketspaces and Marketplaces, London: Palgrave

 

Ranfagni, S and Ozuem, W (2021) Leveraging eWOM on service failure recovery     strategy: an insight into the brand perspective, In Wilson Ozuem and Silvia          Ranfagni (2021) The Art of Digital Marketing Strategies for Fashion and     Luxury        Brands: Marketspaces and Marketplaces, London: Palgrave

 

 

Helal, G and Ozuem, W (2020) Social Media Ecosystems: The Millennial Brand   Perspective, In Wilson Ozuem, Elena Patten and Yllka Azemi (2020) Harnessing Omnichannel retailing strategies for fashion and luxury brands, Florida:    BrownWalker Press

 

Willis, M, Ozuem, W and Ng, R (2020) Enhancing Online Brand Relationship      Performance: Insights and Reflections, In Wilson Ozuem, Elena Patten and Yllka Azemi (2020) Harnessing Omnichannel retailing strategies for fashion and      luxury brands, Florida: BrownWalker Press

 

Azemi, Y, Ozuem, W and Hobson, A (2020) Navigating Luxury Brands Ecosystems:   Evidence from conceptual marketing, In Wilson Ozuem, Elena Patten and Yllka          Azemi (2020) Harnessing Omnichannel retailing strategies for fashion and      luxury brands, Florida: BrownWalker Press

 

Xu, J and Ozuem, W (2020) Building Brands Together: Online Brand Community and         Commitment in the Luxury Fashion industry, In Wilson Ozuem, Elena Patten and Yllka Azemi (2020) Harnessing Omnichannel retailing strategies for fashion      and luxury brands, Florida: BrownWalker Press

 

Helal, G and Ozuem, W (2019) Social Media and Social Identity in the Millennial        Generation, In Gordon Bowen and Wilson Ozuem (2019) Leveraging computer-  mediated Marketing Environments, Hershey: IGI

 

Azemi, Y and Ozuem, W (2019) Online Service Failure: Understanding the Building    Blocks of Effective Recovery Strategy, In Gordon Bowen and Wilson Ozuem       (2019) Leveraging computer- mediated Marketing Environments, Hershey: IGI

 

Appiah, D, Ozuem, W and Howell, K (2019) Disruptive Technology in the Smartphones      Industry: Identity Theory Perspective, In Gordon Bowen and Wilson Ozuem       (2019) Leveraging computer- mediated Marketing Environments, Hershey: IGI

 

Ozuem, W (2017) Digital Marketing, In Geoff Lancaster and Lister Massigham (2018)          Essentials of Marketing Management, London: Routledge

 

Ozuem, W & Azemi Y (2018) Online service failure and recovery strategies in luxury brands: a view from justice theory, in Wilson Ozuem and Yllka Azemi (2018)          Handbook of Digital Marketing for fashion and luxury brands, Hershey: IGI

 

Ayertey, S & Ozuem, W (2018) Developing a compelling online recovery strategy:        implications for the fashion clothing industry, in Wilson Ozuem and Yllka Azemi          (2018) Handbook of Digital Marketing for fashion and luxury brands, Hershey:   IGI

 

Hickman, MK, Ozuem, W & Okoya, J (2018) Gender fluidity in the age of      technologically mediated environments: implications for fashion industry, in          Wilson Ozuem and Yllka Azemi (2018) Handbook of Digital Marketing for fashion and luxury brands, Hershey:    IGI

 

Helal, G, & Ozuem, W (2018) Social identity matters: social media and brand          perceptions in the apparel and accessories industries, in Wilson Ozuem and Yllka          Azemi         (2018) Handbook of Digital Marketing for fashion and luxury brands,        Hershey: IGI

 

 

Ozuem, W, Pinho, C and Azemi, Y (2016) User-generated content and perceived    customer value. In Wilson Ozuem and Gordon Bowen (2016) Competitive Social         Media Strategies, Hershey: IGI

 

Azemi, Y and Ozuem, W (2016) Online Service Failure and Recovery Strategy: The   mediating role of social media. In Wilson Ozuem and Gordon Bowen (2016)          Competitive Social Media Strategies, Hershey: IGI

 

Ozuem, W, Lancaster, G and Sharma, H (2016) In Search of Balance between Talent   Management and Employee Engagement in Human Resource Management, In Ana María Lucia Casademunt (2016) Strategic Labor Relations Management in          Modern Organizations, Hershey: IGI

 

Ozuem, W and Mullo, B (2016) Basics of Mobile Marketing. In Wilson Ozuem and     Gordon Bowen (2016) Competitive Social Media Strategies, Hershey: IGI

 

Stokinger, E and Ozuem, W (2016) The Intersection of social media and customer     retention in the luxury beauty industry. In Wilson Ozuem and Gordon Bowen          (2016) Competitive Social Media Strategies, Hershey: IGI

 

Ozuem, W and Lancaster, G (2015) Examining the Dynamics of Value Propositions in   Digital Books: A Social Constructivist Perspective, In  Victor C. X. Wang (2015)        Handbook of Research on Scholarly Publishing and Research Methods, Hershey:      IGI

 

Sung, E and Ozuem, W (2015) Customer-Perceived Value of Medical Tourism, In Macolm Cooper, Kazem Vafadari, Mayumi Hieda (2015) Current Issues and          Emerging Trends in Medical Tourism, Hershey: IGI

 

Bozhilov, M and Ozuem, W (2015) Organisational Structure in Small and Medium       Enterprises, In Neeta Baporikar (2015) Handbook of Research on          Entrepreneurship in the Contemporary Knowledge-Based Global Economy,          Hershey: IGI

 

Ozuem, W and Lancaster, G (2014) Reframing Corporate Social Responsibility in    Developing Countries: A Context-Driven Perspective, In Ariwa Ezendu (2014)     Green Technology Applications for Enterprise and Academic Innovation,       Hershey: IGI

 

Ozuem, W and Ansarin, M (2014) Social Media and online brand communities, In          Bowen, G and Ozuem, W (2014) Computer-mediated marketing strategies: social media and online brand communities, Hershey: IGI

 

Ozuem, W and Borrelli, M (2014) Consumer attitudes toward online game purchases, In Bowen, G and Ozuem, W (2014) Computer-mediated marketing strategies: social media and online brand communities, Hershey: IGI

 

Ozuem, W and Azemi, Y (2014) Social media and SMEs in transition countries, In       Bowen, G and Ozuem, W (2014) Computer-mediated marketing strategies: social          media and online brand communities, Hershey: IGI

 

Ozuem, W and Stokinger, E (2014) Social media and customer retention in the luxury     fashion sector, In Bowen, G and Ozuem, W (2014) Computer-mediated marketing   strategies: social media and online brand communities, Hershey: IGI

 

Ozuem, W and Yankova, I (2014) Social media and its implications for marketing      communications, In Bowen, G and Ozuem, W (2014) Computer-mediated          marketing strategies: social media and online brand communities, Hershey: IGI

 

Ozuem, W and Prasad, J (2014) Facets and Dimensions of social gambling, In Bowen, G      and Ozuem, W (2015) Computer-mediated marketing strategies: social media and online brand communities, Hershey: IGI

 

Ozuem, W and Sarsby, N (2014) Value creation through heterogeneous cultural team- based environments: a multi-lens UK perspective, in Erbe, N (2014)          Approaches to managing organisational diversity and innovation, Hershey; IGI-         Global

 

Ozuem, W and O’Keffee, A (2014) Towards Leadership Marketing: An Exploratory and        Empirical Study, In Irene Samanta (2014) Strategic Marketing in Fragile          Economic Conditions, Hershey: IGI

 

Ozuem, W and Limb, N (2014) How is Internal Marketing Understood? An Examination of Stakeholder Perspective, In Irene Samanta (2014) Strategic Marketing in        Fragile Economic Conditions, Hershey: IGI

 

Ozuem, W and Thomas, T (2014) Inside the Small Island Economies: Loyalty Strategies        in the Telecommunications Sector, In Bryan Christiansen (2014) Handbook of      Research on Global Business Opportunities, Herhey: IGI

 

Ozuem, W and Prasad, J (2014) Differences that Matter: A New Framework for   Evaluating Marketing Communication Effectiveness in Online Social Gambling,          in R. Gulay Ozturk (2014) Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, Hershey: IGI

 

Ozuem, W and Lancaster, G (2014) Service failure and recovery strategies in on-line          environments, Hershey (USA): Idea Group, In Ali Ghorbani (2014) Marketing in        Cyber Era: Strategies and Emerging Trends, Hershey: Idea Group

Ozuem, W (2014) Classroom Questioning: Transitioning to Learners' centred questions, In Victor Wang (2014) Andragogical and Pedagogical Methods for Curriculum and Programme Development, Hersey: IGI Global

Ozuem, W and Tan, K (20 14) Reconciling Social Media with Luxury Fashion Brands: An     exploratory study. In  Aiello, L (2013) Management of Cultural Products:          E-Relationship Marketing and Accessibility Perspective. Hershey: IGI      Publications

 

Ozuem, W and Lancaster, G (2012) Technology-induced customer services in the        developing countries, in N. Delener (2012) Service Science Research,          Strategy, and Innovation: Dynamic Knowledge Management Methods, Hershey USA: IGI GLOBAL

 

Ozuem, W, Howell, K, and Lancaster, G (2011) From Monolithic model to      omnidirectional model: A revolution in Interaction, in E. Biakolo, J.T        Tsaaior, Tam-George, A and Agina, A (eds) Journalism and New Media         Technologies in Africa, Lagos: Concept Publications (ISBN: 9788406874)

 

 

 

Conference papers and Proceedings

 

Ozuem, W, Ranfagni, S, Willis, M and Rovai, S (2021) User-generated content, service     failure and recovery strategies in the fashion industry: the need for a hybrid          approach, American Marketing Association, Floria: USA

 

Ozuem, W, Willis, M and Ng, R (2020) How do online brand communities generate customer loyalty in the fashion industry? European Marketing Academy          conference, Budapest, Hungary

 

Rovai, S, Rafangni, S, Ozuem, W and Willis, M (2020) Fashion luxuriousness in        advertising: the role of made in Italy and heritage on the new face of luxury,          Global Alliance of Marketing & Management Associations (GAMMA) conference, Gyeongnam, South Korea

 

Ozuem, W, Willis, M and Ng, R (2020) Determinants of online brand communities’ and        millennials’ characteristics: Towards a re-conceptualisation, American Marketing      Association, San Francisco

 

Azemi, Y and Ozuem, W (2019) The effect of severity of negative word of mouth     (ewom): an aggression –frustration perspective, American Marketing Association          conference, Chicago

 

Ozuem, W and Rafangni, V (2019)  Fashion Luxury Brands and Digital Ecosystems: A   New   Strategic Frontier,  Innovative Development of E-commerce and Logistics,    ICIDEL, Zhengzhou, China

 

Md Nazmul Islam and Ozuem, W (2019) The impact of social media on social   entrepreneurship in a developing country, 24th UK Academy for Information          Systems International   Conference, University of Oxford, Oxford

 

Appiah, D and Ozuem, W (2019) Effects of Innovative Patterns of Smartphones on Brand Switching, , 24th UK Academy for Information Systems International          Conference, University of Oxford, Oxford

 

Rai, D and Ozuem, W (2019) Exploring the relationship between online service failure,        recovery strategies and customer satisfaction, 24th UK Academy for Information         Systems International Conference, University of Oxford, Oxford

Appiah, D and Ozuem, W (2019) Brand Switching: Background to Contestable    Customer-Brand Relationships, , In N. Delener et al (2017) Changing business     environment: gamechangers, opportunities and risks, GBATA Book proceedings

 

Xu, J and Ozuem, W (2018) Bridging the Virtual and the Real: Social Media and     customer Engagement in the Luxury Fashion Brands, 4th Innovative          Development of E-commerce and Logistics, ICIDEL, Zhengzhou, China

 

 

Appiah, D, Ozuem, W and Howell, K (2017) Brand Switching in the Smartphone Industry: A Preliminary Study, In N. Delener et al (2017) Changing business          environment: gamechangers, opportunities and risks, GBATA Book proceedings       (ISBN: 1-932917-13-6)

 

Ayertey, S & Ozuem, W (2017) Linking Service Failures to Customer Satisfactions, In N.      Delener et al (2017) Changing business environment: gamechangers,    opportunities and risks, GBATA Book proceedings (ISBN: 1-932917-13-6)

 

Patten, E & Ozuem, W (2017) The Notion of Omni-Channel Retailing in the Fashion

         Industry, In N. Delener et al (2017) Changing business environment: gamechangers, opportunities          and risks, GBATA Book proceedings (ISBN: 1-         932917-13-6)

 

 

Azemi, Y. and Ozuem, W. (2017) Online service failure and recovery strategies: A     justice theory perspective’, Indiana Academy of Social Sciences Annual        Conference, Indiana (USA)

 

Ozuem, W, Appiah, D and Howell, K (2016) Towards a Sustainable Brand Loyalty:    Attitudinal Loyalty Perspective. In N. Delener et al (2016) Exceeding the vision:        innovate, integrate and innovate (ISBN: 1-932917-     12-8)

 

Ozuem W and Helal, G (2016) The Dynamics of Social Media in the Fashion Industry:        The Case of the Millennial Generation. In N. Delener et al (2016) Exceeding the      vision:        innovate, integrate and innovate (ISBN: 1-932917-    12-8)

 

Ozuem, W and Azemi, Y (2016) Service failure and recovery strategies: the mediating effects of social media, In N. Delener et al (2016) Exceeding the vision:          innovate, integrate and innovate (ISBN: 1-932917-     12-8)

 

Ozuem, W and Azemi, Y (2015) Towards an Intersectional Understanding of Online     Service Failure and Recovery Strategies, GBATA conference, Lisbon Portugal

 

Ozuem, W and Duschek, W (2015) Creating and Sustaining Customer Value Through         Servitization, GBATA conference, Lisbon Portugal

 

Ozuem, W and Prasad, J (2014) The two faces of online social gambling: theoretical   implications for marketing communications, In Delener, N (2014) Managing in an          interconnected world: pioneering business and technology excellence, GBATA        (ISBN: 1-932917-10-1).

 

Ozuem, W and Thomas, T (2014) Inside the Small Islands Economies: Loyalty Strategies     in the Telecommunications Sector, In Christiansen, B (2014) Handbook of        Research on Global Business Opportunities

 

Ozuem, W and Borelli, M (2014) A Tale of Two Platforms: Online And Offline Video          Games, (IMDA conference) Shift in global competitiveness, markets and consumers:       Is management prepared for a new business paradigm, International Management        Development Association conference (Ankara, Turkey)

 

Ozuem, W and Stokinger, E (2014) The interplay of social media and customer retention,       In Delener, N (2014) Managing in an interconnected world: pioneering business      and technology excellence, GBATA (ISBN:1-932917-10-1)

 

Ozuem, W and Ansarin, M (2014) Forget me not: the impact of social media on the          luxury fashion sector, In Delener, N (2014) Managing in an interconnected world:   pioneering business and technology excellence, GBATA (ISBN:1-932917-10-1)

 

Ozuem, W and de Leon, A (2014) Managing Diversity in a volatile environment: women       in upper positions, In Delener, N (2014) Managing in an interconnected world:        pioneering business and technology excellence, GBATA (ISBN:1-932917-10-1)

 

Ozuem, W and Sung, E (2014) An empirical analysis of the determinants of medical   tourism: South Korean perspective, In Delener, N (2014) Managing in an          interconnected world: pioneering business and technology excellence, GBATA        (ISBN:1-932917-10-1)

 

Ozuem, W and Azemi, Y (2014) Social media and SMEs: The drivers of success for     market expansion in transition economies, In Delener, N (2014) Managing in an interconnected world: pioneering business and technology excellence, GBATA        (ISBN:1-932917-10-1)

 

Ozuem, W and Stokinger, E (2014) Unlocking Social Media as Customer Retention Asset,        (IMDA conference) Shift in global competitiveness, markets and consumers: Is        management prepared for a new business paradigm, International Management          Development Association conference (Ankara, Turkey)

 

 

Ozuem, W, and Yankova, I (2014) Implications of social media for marketing     Communications, In Delener, N (2014) Managing in an interconnected world:          pioneering business and technology excellence, GBATA (ISBN:1-932917-10-1)

 

Ozuem, W and Bozhilov, M (2014) The Role of Organisational structure in small and       medium enterprises (SMEs) in relation to organisational performance, In Delener,       N (2014) Managing in an interconnected world: pioneering business and          technology excellence, GBATA (ISBN:1-932917-10-1)         

 

Ozuem, W and Azemi, Y (2013) Social media in transition economies: the case of    Kosovo, in Public Policies and the Environment for Business Development in      Regional Countries (Globus College of International Management, Kovoso).

Ozuem, W and Ansarin, M (2013) Perceived prevalence of social media on brand        image: a theoretical and empirical investigation of the luxury fashion          industry, In Delener, N (2013) Globalising Business for the Next Century:       Visualising and          developing contemporary approaches to harness future         opportunities (ISBN: 1-932917-09-8)

Ozuem, W and Tan, K (2013) An Integrative View of Social Media and Brand          Perceptions: A Theoretical Orientation, In     Delener, N (2013) Globalising          Business for the Next Century: Visualising and          developing contemporary       approaches to harness future opportunities (ISBN: 1-932917-09-8)

Ozuem, W and Bakam, V (2013) The Impact of Customer Satisfaction on the Evolution    of The Nigerian Airline Industry, In Delener, N (2013) Globalising Business for         the Next Century: Visualising and    developing contemporary          approaches to      harness future opportunities (ISBN: 1-932917-09-8

Ozuem, W and Glazyrina, E (2013) Social media engagement and effectiveness on   branding: a theoretical orientation, In Delener, N (2013) Globalising          Business for the Next Century: Visualising and developing contemporary       approaches to harness future opportunities (ISBN: 1-932917-09-8)

 

Ozuem, W and Khor, S (2012) Performance Implications of Packaging on Consumer   Behaviour: Theoretical Orientation, in Delener (2012)         Mapping the    Global         Future: Evolution Through Innovation and Excellence     (ISBN: 193291708X)

 

Ozuem, W and Piscanu, I (2012) Understanding Customer relationship   management       and customer satisfaction in the Romanian Luxury Fashion          Industry: A          theoretical Perspective, in Delener (2012) Mapping the  Global Future:          Evolution Through Innovation and Excellence         (ISBN: 193291708X)

 

Ozuem, W, Barham, J, and Lancaster, G (2012) Perspectives on Digital Divide in      the    Bookstores industry: A review and extension, in Delener (2012)          Mapping the        Global Future: Evolution Through Innovation and Excellence (ISBN:          193291708X)

 

Ozuem, W and Sandstrom, K (2012) Consider the Implications of Internal          Marketing on          Organisational Performance: the case of Swedish Firms, , in Delener        (2012)        Mapping the Global Future: Evolution Through Innovation      and          Excellence (ISBN: 193291708X)

 

Ozuem, W and O’Keefe (2012) The Role of Marketing in Leading Organisational Change: Prospects and Possibilities, in Delener (2012) Mapping the      Global          Future: Evolution Through Innovation and Excellence (ISBN:         193291708X)

 

Ozuem, W, Lancaster, G, and Letza. S (2011) Information Technology Adoption in         Banks in Developing Countries, 20th Annual World Business Congress, Poznan         Poland

 

Ozuem, W. and Tenjo, D (2011) Making Sense of Risk and Risk Prevention in Online          Environments: A Theoretical Perspective, Global Business and Technology          Association, Istanbul, Turkey

 

 

Ozuem, W. Howell, K and Lancaster, G (2009) Co-creating experiences in the    evolving interactive Marketspace, Global Business and Technology Association (Czech Republic)

 

Ozuem, W, Howell, K and Lancaster, G (2008) Conceptualising Teamwork in the    computer-mediated environments, Global Business and Technology Association,         Madrid (Spain)

 

Ozuem, W, Howell, K and Lancaster, G (2007) Internet and Marketing     Communications: Beyond Hypodermic model, Global Business and Technology   Association, Taipei (Taiwan) Conference Proceedings

 

Ozuem, W, Howell, K and Lancaster, G (2006) Internet and WWW: Theoretical Perspectives for Marketing Communication, Global Business and Technology          Association, Moscow (Russia) Conference Proceedings.

 

Invited talk/Keynote Lecture

 

Ozuem, W (2018) Bridging the Virtual and the Real: Social Media and customer Engagement in the Luxury Fashion Brands,  Innovative Development of E-commerce and Logistics, Zhengzhou, China

 

Ozuem, W (2019) Differential Effects Of Online Brand Communities And Customer Loyalty In The Fashion Industry: An Empirical Investigation Of Millennials, Wem-Park, University of Florence, Italy

 

Ozuem, W (2015) Between the past and the future: E-commerce today in the Sub-Sahara African countries, Globus Kosovo

 

Ozuem, W (2016) Imagining an alternative digital divide: reflections on digital books, University of Tirana, Albania

 

Ozuem, W (2015) Decentring technology: computer-mediated customer services in the developing countries, University of Tirana, Albania

 

Ozuem, W (2014) Internet adoption in the emerging markets: challenges and barriers, Globus Kosovo

 

Ozuem, W (2011) Digital Marketing in the developing countries: prospects and challenges, Lagos Business School, Pan Atlantic University, Lagos, Nigeria