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Chartered Manager Degree Apprenticeship (Visitor Economy) Case Study

Debbie Binks, owner of the Waterside Farm Campsite nearly Pooley Bridge in the Lake District gives us her feedback as an employer, with an employee on the Visitor Economy pathway of Chartered Manager Degree Apprenticeship.

Waterside Farm Campsite

Waterside House is a beautifully situated family run Lake District campsite situated on the northern shores of Ullswater in the Lake District.

Waterside Farm Campsite logo,



"We are learning new ideas from our Apprentice as well as having him here to oversee projects out of season."


What impact has the Chartered Manager Degree Apprenticeship (Visitor Economy) programme had on your business?

It has allowed us to maintain continuity with our staff, and we have been able to give a more professional service as Alex is developing in his role all the time.

How do you feel that the University has supported you throughout the programme?

It has been good to set targets and have regular communications to see how Alex is progressing both in and out of work.

What impact is the programme having on the performance of your employee on the programme?

I think the course keeps him driven and motivated. It allows Alex to implement skills he has learned on the course.

How is the programme benefitting your business? Have any new or improved ways of working been introduced?

It is most definitely a more professional environment and running more efficiently.

What is your view on Higher Level & Degree apprenticeships?

I think they are an excellent opportunity for students to apply their knowledge and become an important part of the business.

What would you say to other businesses considering an Apprenticeship?

Definitely consider it. We are learning new ideas from our Apprentice as well as having him here to oversee projects out of season. Both the student and the business are benefitting from some good business advice and skills.


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