Recruit, develop, retain: Managing the HR Challenge in Tourism

A half day workshop to share experiences, ideas and good practice for managing the staffing challenges in the visitor economy in Cumbria

18 May 2022 - 18 May 2022

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Lake District view with text Recruit, develop, retain: Managing the HR Challenge in Tourism Ambleside 18 May 2022

Event Overview

If the last few years have highlighted anything, it is the importance of recruitment and retention within the tourism industry. UK Hospitality recently identified that job vacancies in the industry are up by 102% on pre-COVID numbers. The acute shortfall in skilled staff, combined with fundamental changes in the labour market, means that the tourism and hospitality industry must think more creatively about how it recruits, develops and retains its most valuable asset.

Join us at the University of Cumbria’s Ambleside campus to hear from representatives from the Westmorland Group, the Lakeside Hotel and Spa, and Simon Rogan’s Umbel Restaurant Group, about how they are tackling this difficult issue.


9.30 Coffee and networking

10.00 Learning from Best Practice in Cumbria

Guest Speakers

Matthew Brooks, Head of Learning, the Westmorland Group. Innovation in HR

Marcin Maryniak, Head of HR and Recruitment, Umbel Restaurant Group. Managing the talent pipeline post Covid

Bethany Frankland, Wedding and Events Co-ordinator, Lakeside Hotel and Spa. Meeting the career expectations of millennial employees.

10.45 Panel Q & A

11.15 Coffee and networking

11.30 Workshop

12.30 Close


If you have any specific questions, you can email these before the event to, and we will try to make sure our speakers have a chance to respond to them.

There is limited parking on site: additional paid parking is available in the main car park opposite the campus.

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