Public Lectures

MBA | Online Brand and Customer Loyalty Strategies

A lecture hosted by the University of Cumbria's Institute of Business, Industry and Leadership set to examine online engagement strategies.

15 Dec 2021 - 15 Dec 2021

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Event Overview

Online brand communities are gaining traction in the development of digital marketing strategy, but it is unclear how the dominant group of users, the millennials, is being targeted with the prevailing and varying customer loyalty programmes. Grounded in understanding that loyalty is seen and understood differently by people who participate in online brand communities, this free taster lecture will examine online engagement strategies. 

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