Carol has held a range of high profile event management, marketing and fund raising positions at companies across the region. For ten years Carol was regional manager for Cancer Research UK working across the North West, North Lancashire & South West Scotland. This was followed by roles as Campaign Director for Border Television, then Head of Retail for the Roy Castle Foundation. Carol then worked as Head of Promotions & Business Development for CFM Radio and was an advisor to Carlisle United Football Club on marketing and sponsorship.

More recent roles include Business Development & Marketing Director for Lonsdale Leisure Ltd and Entertainments Manager then Events Manager at The Cumbrian Newspaper Group, including establishing the new events department and overseeing a varied event programme.

In early 2009 Carol set up her own event management company, CA Events Ltd , to work with a range of corporate clients on event concept development, project management, marketing & PR.

Carol has specific expertise with regard to commercial and corporate events and experience of the charity sector.