Based at our Business School, this course builds on our core management degree. You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications. Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.
On this course you will...
- Develop a thorough understanding of consumer behaviour.
- Explore marketing communications.
- Study digital marketing strategies.
- Nurture the skills needed to bring change to organisations.
- Learn how to communicate effectively.
Find out more about studying with us
Stay focused. Go far. We've got you.
You don't have to go further to go far.
It only takes a few hours to change your life.