BA (Hons) - Business Management with Marketing
Marketing is vital for the success of any business.
And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.
You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.

Course Overview
Based at our Business School, this course builds on our core management degree.
You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.
Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets.
Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.
On this course you will...
- Develop a thorough understanding of consumer behaviour.
- Explore marketing communications.
- Study digital marketing strategies.
- Nurture the skills needed to bring change to organisations.
- Learn how to communicate effectively.
Location
Lancaster Campus
Lancaster is the Red Rose heartland, a student haven full of history and culture. With iconic stone architecture, parkland, and a caring community, this is the place to get involved. The campus houses top-quality facilities tailored to the needs of life-savers, world changers, and future leaders.
Find out more
Find out more about studying with us
Attend an Open Day at Cumbria
An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.
