Click here to edit using the old editor

BA (Hons) - Business Management with Marketing

Marketing is vital for the success of any business.

And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.

Apply

Accredited by:

The Chartered Institute of Marketing

Business Management with Marketing cover image

Course Overview

Based at our Business School, this course builds on our core management degree.

You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.

Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets.

Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.

On this course you will...

Develop a thorough understanding of consumer behaviour.
Explore marketing communications.
Study digital marketing strategies.
Nurture the skills needed to bring change to organisations.
Learn how to communicate effectively.

Apply

Key Details

Recruiting toUK / RoI / Settled in UK
EU / EEA / International
Course LocationLancaster
Institute: Institute of Business, Industry and Leadership
UCAS CodeN108
Delivery StyleIn-Person
Course DurationFull-time: 3 Years
Study Options Integrated Foundation Year
Sandwich Placement
Start DateSeptember 2023
September 2024

For 2023 entry, apply using the UCAS Hub
AwardBA (Hons)
More information Programme Specification
Prospectus
Open DaysLancaster
All

Minimum entry requirements

96-112

UCAS Tariff points

Tuition fees

£9,250

UK | Year

£13,250

International | Year

Working with

Course Structure

What you will learn

You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your management with marketing business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence.

Year one

Managing People and Organisations
Gain the necessary skills and confidence to be successful within a business and management setting.
The Business Environment
Develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.
Introduction to Business Finance
Develop your knowledge and understanding of how to prepare and process basic financial accounting information.
Fundamentals of Business
Learn about business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities.
Principles of Marketing
Learn about the importance of marketing’s role in driving success and delivering results.
Management Accounting
Develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.

Year two

Organisational Behaviour
An introduction to the study of human behaviour within organisations, evaluating and analysing the impact on organisational behaviour in a range of geographical contexts.
Responsibility, Ethics and Sustainability in Practice
Develop an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment.
Consumer Behaviour
Develop an appreciation and understanding of consumer behaviour from both the manager’s and the consumer’s perspective.
Services Marketing
Explore the theoretical development and underpinning of marketing as related to service sector industries.
Managing Operations
Explore the principle, nature and scope of the operations and functions in both services and products organisations.
Marketing Communications
Understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value.

Year three

Strategic Analysis
Develop an understanding and command of strategic concepts related to organisations, including strategic choices, analysis and formulation.
International Marketing
Learn to appraise current international marketing theories.
Global Business
Critically analyse how global businesses and globalisation impacts on the way companies operate.
Digital Marketing
Analyse how macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives and developing strategic recommendations.
Applied Business Research and Analysis (optional module)
Explore and evaluate a range of research methods for business management.
Independent Project (optional module)
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Innovation and Entrepreneurship (optional module)
Understand the nature and significance of small businesses within different sectors, and analyse the entrepreneurial nature of successful small business development.

Overview

96-112 UCAS Tariff Points, You can find out more about the tariff and qualification options from the UCAS tariff table..

Qualifications

Entry Requirements

A-levels: CCC-BBC

T-levels: P (C+) – M All subjects accepted for entry to this course

Access to HE: 45 Credits at Merit – 15 Credits at Distinction & 30 at Merit

CACHE Technical Level 3 and Level 3 Extended Diploma: C - B

OCR Cambridge Technical & Edexcel/Pearson BTEC Level 3 (National) Extended Diploma: MMM – DMM

Scottish Highers: 96-112 UCAS Tariff Points preferably from 4 Highers

Irish LC Highers: 96-112 UCAS Tariff Points preferably from 4 Irish Leaving Certificate Highers

Alternative routes: If don't think you'll meet the criteria for direct application to this course, check out our Integrated Foundation Year as an alternative route to this course. 

Fair Admissions

When you apply, our Admissions specialists will review your whole application. We are looking for your potential to succeed so will assess your qualifications, any relevant work experience, your personal statement, and references.

Where you have received a conditional offer subject to achieving particular grades/UCAS tariff scores, and do not quite meet these scores, please try not to worry, where vacancies exist our Admissions specialists will review your whole application again and take account of any mitigating circumstances and reassess your suitability for the course.

Selection Criteria

As part of the application and selection process, we are looking for your commitment to this programme. In your personal statement, you should demonstrate your motivation for choosing this course and reflect upon any practical experience you have gained.

Contextual Admissions

Going to higher education can transform a person’s life. We use contextual admissions to make sure that we are accessible to everyone who has the potential to succeed. Qualifications and grades are important, but they are considered alongside other information that helps universities to identify potential and widen access to university level study. For some individuals, the disadvantages they have experienced in their life mean that they have not been able to demonstrate their full academic potential. Where a person lives and their personal circumstances can all affect their educational attainment.

We take this context into account and look for an applicant’s potential when making admission decisions. The University of Cumbria will make offers to applicants that live in postal code regions with the lowest participation in Higher Education (Polar 4 quintile 1 – you can check your postcode here) and care leavers, offers will be made at the bottom of any UCAS Tariff range. Attendance at our Masterclasses and Summer Schools will also allow applicants to receive an offer lower within the tariff range. (T&Cs apply)

Contact ugadmissions@cumbria.ac.uk for more information.

For 2023 entry, our contextual data and information we use in our offer making will be broadened to include applicants that are estranged from their parents, have caring responsibilities or are in receipt of or received free school meals during their secondary education. Successful participation and completion of our Future Teachers Scheme will also receive an offer lower within the tariff range.

Returning to Education

If you are over 21 and returning to study after being in relevant employment for a minimum of 3 years and do not meet the published entry requirements for Year 1 of our degree courses, please do not assume you are not qualified to join us. Our experienced Admissions and Academic staff will review your prior qualifications and professional experience to support your application.

Language requirements

Please follow the link to check language requirements for this programme here.

Fees & Funding

Tuition Fees

2022 - 2023

£9,250 - UK
£13,250 - International

The figures above don't include accommodation and living costs.

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

International Finance

At the University of Cumbria, we offer affordable tuition fees for international and EU students looking to study at one of our main four campuses. No matter your choice of course or career path, our International Team is here to support you.

More Information

We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary - a non-repayable bursary designed to support first year students with a household income of less than £25,000.

Student Finance

Additional Costs

There will be some additional costs associated with the course including stationery, textbooks, field trips and membership fees although some of these features are optional.

Books are reviewed annually and are therefore subject to change, course welcome information will provide you with an indicative list for the year.

Books and Journals

Most core text books are available via the University's library, however students may wish to buy copies of any texts used to support your learning on your course. This could cost between £50 - £100 per year.

Stationery

Students should budget for stationery and consumables for your own personal use. This should include notebooks, pens and pencils for taking notes in class and/or in the field. Students should also budget for the purchase of USB pen drives, as well as occasional printing and photocopying costs incurred in the preparation or submission of coursework. Whilst you will choose how much you need, expect to pay around £30 - £40 per year for these items.

Controls for the spotlight carousel

Location
Lancaster Campus
Lancaster is the Red Rose heartland, a student haven full of history and culture. With iconic stone architecture, parkland, and a caring community, this is the place to get involved. The campus houses top-quality facilities tailored to the needs of life-savers, world changers, and future leaders.
Find out more

BA (Hons) - Business Management with Marketing