BA (Hons) Business Management with Marketing

9/10 of our business graduates are employed or in further study (DLHE 2017)

UCAS

Course code N108

Course overview
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UCAS

Course code N108

Key course details

Location
Duration Full-time, 3 Years
Start date September 2020
Entry Requirements Programme specification (PDF)
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Marketing is vital for the success of any business.

And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.

Our aim is to give you the best start by supporting you to develop key marketing skills coupled with a firm grasp of the global business environment, to prepare you for the business world.

Why Choose University of Cumbria

You’ll enhance your academic learning by doing business practically – whether that’s leading a lecture or working alongside real businesses on project-based assignments.

Our innovative teaching coupled with 80% practical sessions enables you to develop the skills you’ll need to get a job and the confidence to adapt and succeed in a rapidly evolving business landscape.

  • 9/10 of our business graduates are employed or in further study (DLHE 2017)
  • Graduate with a solid portfolio of work to present to a future employer
  • Our strong links with regional businesses and with partnerships nationally and internationally boost your placement and employment prospects
  • Use the latest technology and packages of the real business world
  • Opportunity to work with real businesses on project-based assignments
  • Great tutor support and we get to know you because our class sizes are small
  • Taught by academic tutors, who are current industry consultants and published experts
  • Tutors conduct international research giving you dynamic and research-informed teaching
  • Study in a professional and interactive environment at our dedicated Business School
  • Tailor-make your own courses to fit your future career path
  • Access to new and modern social and study spaces, technologies and facilities
  • We’ll push you to your academic limit, so you graduate being the best you can be

You’ll live on our campus in the vibrant student city of Lancaster by the spectacular north west coastline and within an hour of the Lake District National Park and the big cities of Manchester and Liverpool. So, whether you want lively or leisurely in your free time, you’re within reach of both.

Our campus is also home to the Centre For Regional Economic Development, where our academics work with local authorities together with large and small organisations to research and analyse contemporary issues affecting local and regional economies in the north of England. So, your studies will benefit from the latest research and best practices.

Our graduates have been snapped up by banks and major high-street companies for graduate schemes.

So, if you’re looking for a course that’ll give you an edge in business, a great employability profile and current industry-specific business knowledge – this is it.

Course Study Options

We also offer this course with a sandwich placement or an integrated foundation year.

Sandwich Placement

Integrated Foundation Year

Graduate destinations

Our experience in producing professional graduates, always in-demand from employers, means that we are a university for students who want to make sure their degree will get them into the career of their choice. The skills you learn here can be used at businesses around the world, including the not-for-profit sector. Central to these programmes are the thematic developments of social enterprise, corporate social responsibility and cultural diversity.

News and Events

A UK first for crisis management after lockdown

Posted: 2 Jul 2020

Top risk security and counter terrorism experts will be leading the UK’s first event crisis management courses of their kind at University of Cumbria. Against a backdrop of the country emerging from lockdown and widespread concern over protection, principal lecturer in tourism management, Dr Angela Athonsisz said it was the right time to introduce high-level training in security and resilience.

University of Cumbria’s quality education recognised on world stage

Posted: 24 Apr 2020

The University of Cumbria’s quality education has been ranked in the top ten of universities worldwide, according to the Times Higher Education (THE) Impact Rankings, the only global performance tables that assess universities’ impact against the United Nations’ Sustainable Development Goals (SDGs). The university ranked 8th out of a total of 676 participating institutions worldwide and first in the UK for Quality Education SDG.

A 21-point starter list for maintaining your business during Covid-19 crisis

Posted: 29 Apr 2020

These are immensely challenging days with enormous pressures on everyone. Our thoughts are with you in the weeks and months ahead. We have been giving some initial thought to what are useful tactical and strategic pointers for businesses and organisations who are undertaking priority setting.

Postgraduate Open Day

Sat 15 Aug 2020

There are many fantastic reasons to embark on one of our postgraduate courses, whether it’s to give yourself that extra advantage when applying for jobs, progress your current career or even if you just love your chosen subject and want to explore it further.

Undergraduate Open Day

Sat 15 Aug 2020

It’s not too late to apply to us for 2020 entry, our expert teams of support and academic staff are on hand to give you a bespoke and personal visit experience that will arm you with everything you need to know about starting a course in September 2020.