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BA (Hons) - Business Management with Marketing

Marketing is vital for the success of any business.

And, if you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.

Business Management with Marketing cover image

Course Overview

Based at our Business School, this course builds on our core management degree.

You’ll be given a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.

Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets.

Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.

On this course you will...

  • Develop a thorough understanding of consumer behaviour.
  • Explore marketing communications.
  • Study digital marketing strategies.
  • Nurture the skills needed to bring change to organisations.
  • Learn how to communicate effectively.
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Course Structure

What you will learn

You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your management with marketing business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence.

Year one
  • Managing People and Organisations
  • The Business Environment
  • Introduction to Business Finance
  • Fundamentals of Business
  • Principles of Marketing
  • Management Accounting
Year two
  • Organisational Behaviour
  • Responsibility, Ethics and Sustainability in Practice
  • Consumer Behaviour
  • Services Marketing
  • Managing Operations
  • Marketing Communications
Year three
  • Strategic Analysis
  • International Marketing
  • Global Business
  • Digital Marketing
  • Applied Business Research and Analysis (optional module)
  • Independent Project (optional module)
  • Innovation and Entrepreneurship (optional module)

Stay focused. Go far. We've got you.

You don't have to go further to go far.

It only takes a few hours to change your life.