BA (Hons) - Applied Management

Year one

• Business Operations
  Introduction to business and management theory in terms of its potential use and application within the dynamics of the contemporary business environment.
• Managing Workplace Relationships
  Explore the types and purposes of a range of workplace relationships and the skills required to overcome challenges and manage these effectively.
• Creativity and Innovation
  An introduction to the main principles and concepts associated with creativity and innovation and consider the factors that can impact developing new ideas within the business.
• Business Analytics
  Understand the purpose and practices of collecting, interpreting, managing, and presenting business data and information to inform decision-making.
• Business Finance
  Understand the financial tools associated with the successful management of the business at both a strategic and operational level.
• Work Based Learning 1
  An opportunity for you to reflect upon the academic year at level 4. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.

Year two

Year two (Level 5) builds on the knowledge and skills explored at Level 4. The module themes of people, finance, and operations are developed through a more focused look at workforce behaviour, planning, and business tools. Level 5 learners are offered an option module to pathways in The Visitor Economy or Business Management.

• Project Planning
  You will cover a range of concepts, tools, and frameworks specific to project planning and management helping you to analyse the constraints of time, quality, cost, and the consumer on the development of a new project within a business.
• PR and Sales
  An introduction to PR and sales as critical functions in the modern-day organisation. Develop your understanding of CRM, sales analytics, developing a PR campaign, the use of social media as a tool, as well as technology-enabled selling that creates value in the mind of the consumer.
• Organisational Behaviour
  Explore and evaluate the impact of an organisation’s structure, culture, behaviour, and governance on management and leadership, and organisational success.
• Inclusion and Business Dynamics
  Explore the move from current business contexts and practices, previously based simply on management and marketing principles, economic growth & profiteering to those holistically inclusive of ecological, eco-environment and humanistic principles.
• Work Based Learning 2
  An opportunity for you to reflect upon the academic year at level 5. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
• Option 1 - Visitor Economy Pathway: Events, Safety, Planning, and Site Design
  Consider all phases of event logistics from the supply of customers, facilities, product transportation to crowd control, behaviour and crowd dynamics. The events industry is multifaceted and encompasses a myriad of pulsating and emergent festival, corporate and sporting events.
• Option 2 - Visitor Economy Pathway: Managing Hotel Operations
  Develop the knowledge and skills associated with managing a hotel to ensure that revenues are optimised at the same time as ensuring investment in people and the delivery of added value to the consumer.
• Option 3 - Business Management Pathway: Business Case Analysis
  

Year three

Year three (Level 6) is a culmination of learning demonstrated through a synoptic business report and the completion of the Portfolio of evidence to gain professional management status. Level 6 focuses on business strategy, sustainability and impact.

• Future Strategic Thinking
  A contemporary view on strategic thinking and management and considers the immediate and future opportunities and challenges for businesses operating in a range of contexts.
• Digital Marketing
  An introduction to the fast-moving world of digital marketing technologies and their applications where you will consider a range of digital channels and their suitability for inclusion in an effective integrated online and off-line marketing programme and campaign.
• Responsible Leadership
  Develop your understanding of responsible and ethical leadership by examining leadership models and the concept of coaching, motivation, and empowerment, drawing on a range of techniques and methods for effectively leading others.
• Synoptic Business Project
  This double weighted module synthesises the knowledge, skills and behaviours developed during the course of your degree, providing you with the opportunity to undertake a substantive project that focuses on the exploration and resolution of a workplace change issue.
• Option 1 - Visitor Economy Pathway: Continuity and Crisis Management
  Understand the necessity of preparing, planning and implementing a crisis communication plan. It is essential for students interested in the events industry to appreciate the lifecycle of a crisis and the importance of a correct situational response.
• Option 2 - Visitor Economy Pathway: Sustainable Hotel Management
  An introduction to the economic, environmental and socially sustainable issues confronting the hotel industry. You will develop your knowledge of managing the ecological footprint of your business and consider the tangible benefits that can be gained from proactively managing a sustainable agenda.
• Option 3 - Business Management Pathway: Strategic Marketing
  Critical insight into strategic marketing and organisational planning practices focused on achieving sustainable competitive advantage through products and markets. Emphasising the role of the environmental audit, used by organisations to exploit on profitable opportunities in the global market.