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BA (Hons) - Games Design

Games are one of the world’s fastest-growing creative industries, combining art, storytelling, technology, and interactive design to create experiences that connect with global audiences.

Our BA (Hons) Games Design degree gives you the opportunity to develop the creative, technical, and professional skills needed to succeed in today’s games and digital media industries. From concept art and world-building to 3D modelling, interactive prototyping, and user experience design, you’ll learn how to transform ideas into playable experiences.

Based within our specialist creative arts environment, you’ll study alongside artists, animators, designers, and digital creators while working with industry-standard software, game engines, VR technologies, and professional production workflows.

Whether you aspire to become a concept artist, level designer, environment artist, UI/UX designer, or independent game developer, this course will help you build a portfolio and creative identity that prepares you for industry.

Apply Now Register Interest


Course Overview

This is a design-led games degree focused on the creative development of interactive experiences rather than traditional programming.

Throughout the course, you’ll explore how games communicate ideas, tell stories, create emotional impact, and engage players through design, interaction, and visual world-building.

You’ll develop expertise in:

Concept art and visual storytelling
Character and environment design
Drawing and visual communication
3D modelling and digital asset creation
Texturing and material workflows
UI and UX design
Interactive prototyping
Level design and gameplay systems
Visual scripting using Unreal Engine
Research and professional practice

Around 75% of the course is delivered through practical studio learning, giving you extensive opportunities to experiment, collaborate, and produce portfolio-ready work.

You’ll complete individual and collaborative projects throughout the degree, culminating in a final-year major project and group game production experience that reflects professional studio practice.

Alongside creative production, you’ll also explore:

Game theory and player experience
Cultural and ethical awareness in games
Industry workflows and professional practice
Creative entrepreneurship and portfolio development
Research methodologies and critical thinking

By graduation, you’ll have developed the creative confidence, technical skills, and professional understanding needed to pursue careers across games and the wider digital creative industries.

On this course you will...

  • To allow you the opportunity to creatively explore current opportunities within Games Design, encouraging innovative thinking and critical engagement with emerging industry practices
  • To develop your practical and intellectual capabilities in regard to the complete production of game artefacts and to be able to manage that process effectively.
  • Learn computer games-specific topics like drawing and concept art, character design, environment design, 3D modelling, texturing, level design, and game theory.
  • Have the opportunity to take trips outside of the lab to gain inspiration and improve creative thinking. In previous years, they have included games expo - EGX and Develop: Brighton.
  • Develop a wide range of transferable digital skills allowing you to take up a number of internships during your studies.
  • Have access to borrow our motion capture software and VR headsets.
Apply Now

Course Structure

What you will learn

On this programme, you will learn to design, develop, and create new and unique gaming experiences. However, this is not a programming course; it is all about the art and design work related to video games. You will learn all about art and design, developing storyboards and concepts which you will later turn into playable prototypes (both 2D and 3D).

Year one
  • Cultural Contexts
    Intro to the cultural, historical and social contexts in which creative work from a range of disciplines will be discussed, examined, and analysed.
  • Collaborative Practice
    Explore and practice the skills involved in creative collaboration.
  • Drawing, Visualisation and Concept Art
    Develop your creative ideas through concept art, world-building, and visual storytelling techniques. You’ll explore drawing, illustration, and digital visualisation methods used in professional games production to create characters, environments, and immersive visual experiences.
  • 3D Modelling
    Learn professional 3D modelling techniques used across the games industry to create assets, environments, and digital worlds. You’ll develop skills in modelling, lighting, form, scale, and visualisation using industry-standard software and workflows while responding to professional-style creative briefs.
  • Gaming For Game Designers
    Examine the mechanics, systems, and theory behind successful games and interactive experiences. Through gameplay analysis, prototyping, and level planning, you’ll explore what makes games engaging while developing your understanding of player interaction and game design principles.
Year two
  • Working in the Creative Industries
    Develop the professional skills needed to succeed within the creative sector. Through industry engagement, workplace observation, portfolio development, and career planning, you’ll build confidence in professional communication, collaboration, and creative entrepreneurship.
  • Cultural and Ethical Awareness in Games
    Critically explore the cultural impact and ethical responsibilities of games and interactive media. You’ll examine representation, inclusivity, accessibility, player communities, and ethical design practices while considering the wider social influence of games within contemporary culture.
  • Concept To Prototype
    Work collaboratively within simulated studio environments to develop original game concepts in response to industry-style briefs. You’ll explore project planning, production pipelines, creative problem solving, and team-based development while transforming ideas into playable prototypes.
  • Concept Art & Visualisation 2
    Refine your artistic voice and develop advanced visualisation skills for games and digital media. Through anatomy, illustration, digital painting, and visual storytelling, you’ll create professional concept artwork while developing your own creative style and portfolio.
  • Texturing
    Develop professional texturing workflows used within modern game production. You’ll learn how to create realistic and stylised surfaces, materials, and digital assets through UV mapping, digital painting, lighting, and material development techniques.
  • UI and UX for games
    Explore how interface design and user experience shape player interaction within games. You’ll investigate accessibility, usability, player psychology, and interaction design while creating user-centred interfaces, prototypes, and gameplay experiences.
Year three
  • Theory and Research Methods in the Arts
    Develop critical thinking, research methodologies, and analytical skills that support advanced creative practice. You’ll explore theoretical approaches, independent investigation, and academic research techniques relevant to games, media, and digital culture.
  • Dissertation
    Undertake an independent research project focused on a specialist topic related to games, creative media, or digital culture. You’ll develop skills in academic writing, critical analysis, research planning, and scholarly investigation while producing a substantial written dissertation.
  • Group Game Project
    Collaborate within a production team to develop a professional-quality game project using industry-style workflows and studio practices. You’ll build experience in project management, communication, production planning, and collaborative creative development.
  • Markets, Audiences & Exhibition
    Understand how games and creative media reach audiences through marketing, branding, exhibition, and digital distribution. You’ll explore audience engagement, creative promotion, and professional presentation strategies within contemporary creative industries.
  • Major Project
    Produce an ambitious self-directed final project that reflects your specialist interests, creative identity, and professional ambitions. You’ll refine advanced technical and creative skills while creating portfolio-ready work designed to support progression into industry or postgraduate study.

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.