Dr Raye Ng, PhD

Dr. Raye Ng is Associate Professor of International Business. Raye has extensive experience in designing, validating, managing and delivering UK higher education programmes across the globe. Raye leads the Institute of Business, Industry and Leadership and advises across the University on Internationalisation of Curriculum. 

He is a member of British Academy of Management, member of Academy of International Business, and Senior Fellow of Higher Education Academy. 

Raye read BA (Hons) Financial Economics, MA in Geographies of Globalisation and Development, and PhD (Corporate Culture). Raye has a Postgraduate Certificate in E-Learning, and Postgraduate Certificate in Teaching and Learning in Higher Education.

His academic interests include:

• International Business
• Corporate Culture and Cross-Cultural Management
• Chinese Economy and Society
• Southeast Asian Economies
• Internationalisation of Curriculum

PhD (University of Liverpool)

PGCert E-Learning

PGCert Teaching in Higher Education

MA in Geographies of Globalisation and Development

BA (Hons) Financial Economics

Senior Fellow of Higher Education Academy

Internationalisation of Curriculum

International Business

Corporate Culture 

Cross-Cultural Management

Chinese Economy and Society

Southeast Asian Economies

Corporate Culture

Cross-Cultural Management

International Business

Ghurab, S. and Ng, R. (2025), ‘Exploring the Influence of User-Generated Content on Sustainable Consumption in the Fashion Industry’, Interdisciplinary Journal of Economics and Business Law, 2025, Vol 14, Special Issue, pp.53-73, ISSN 2047 – 8755

Ghurab, S. and Ng, R. (2025) Fostering meaningful interactions through user-generated content: reshaping how fashion brands interact with consumers. In: Ozuem, Wilson, Ranfagni, Silvia and Millman, Cindy, (eds.) Sustainable digital marketing for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham, Switzerland, pp.79-100

Ng, R. and Al Mandil, K., (2024) ‘Internationalisation of the Curriculum: Towards a complex and (un)certain future’, University of Cumbria Learning and Teaching Conference 2024

Ng, R., (2024) ‘Embracing the use of Generative Artificial Intelligence in higher education’, 2nd International Conference on Renewable Energy, Madrid

Ng, R., (2024) ‘Unpacking Generative Artificial Intelligence in Business Education (MBA): Demystifying learning styles and approaches in Western and Eastern education in a multicultural MBA classroom’, 18th International Conference of the Academy of Global Business Research and Practice (Singapore), University of Newcastle Australia

Ng, R., Chitran, V. and Okeke, A (2023) ‘Unpacking Authentic, Innovative and Creative Assessments: Embrace or Avoid Generative AI’, University of Cumbria Learning and Teaching Conference 2023

Ng, R. (2022) 'Engagement, Retention and Attainment of Widening Participation Students from Diverse Communities', Learning Teaching and Student Experience Conference Belfast, Chartered Association of Business School

Ozuem, W., Willis, M., Howell, K., Lancaster, G. and Ng, R. (2021) Determinants of online brand communities’ and millennials’ characteristics: a social influence perspective. Psychology & Marketing, 38 (5). pp. 794-818. ISSN 1520-6793

Nazmul, MD., Ozuem, W., Bowen, G., Willis, M. and Ng, R. (2021) An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh’, Sustainability, 13 (1). 345

Nazmul, MD., Ozuem, W., Bowen, G., Willis, M. and Ng, R. (2021) ‘The moderating role of social enterprises in development of marketing strategies: Perceptions and Barriers’, Sustainability, 13 (1)

Ng, R. (2021) ‘Challenges and Opportunities of Creative, Innovative and Authentic Assessments for Lifelong Learning and Widening Participation student community’, British Academy of Management Teaching and Learning Conference 2021

Willis, M., Ozuem, W., Ng, R. (2020), 'Enhancing Online Brand Relationship Performance: Insights and Reflection', Ozuem O, Patten E, Azemi Y (eds) Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, BrownWalker: Irvine

Ozuem, W., Willis, M. and Ng, R. (2020), 'Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation', American Marketing Association (AMA) Summer Conference 2020, San Francisco

Willis, M., Ng, R. and Chitran, V. (2019), 'The Relationship Between Customer Participation and Online Brand Community and Consumer Loyalty', Interdisciplinary Journal of Economics and Business Law, Vol 9, pp 72 - 111

Willis, M., Ozuem, W., Ng, R. (2019) “Enhancing Online Brand Relationship Performance: Insights and Reflection”, Ozuem O, Patten E, Azemi Y (eds) Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, BrownWalker: Irvine

Ng, R. (2014) ‘Entrepreneurship and Small Businesses: An empirical examination of Corporate Culture and Asian Values’, International Conference on Management Research (ICMR) 2014: Emerging Markets’ Role in the Global Economy, 20 – 21 November 2014, Superior University, Pakistan

Ng, R. (2013), 'Entrepreneurship and International Students: learning to be structurally creative?', M. Bradley and M. Draycott (eds) Entrepreneurship in UK Higher Education

Ng, R. (2011), 'International Business Etiquette', International Business Negotiations, chapter 12, E. Liu (ed), Beifang University Press, China

Ng, R. (2011), 'Cross-Cultural Management and Negotiation Modes', International Business Negotiations, chapter 13, E. Liu (ed), Beifang University Press, China

Ng, R. (2011), 'Researching International Business: The Qualitative Approach - Interviews and Participant Observations', Tan, H. P., (ed), Research-Based Teaching Design for International Business, chapter 15, Dalian Nationalities University Press, China

Tan, H. P. and Ng, R. (2011), 'Content and Language Integrated Teaching in International Business', Issues in English Language Teaching at Tertiary Level, The Hong Kong Polytechnic University

Ng, R. (2011), 'Reflection of qualitative methods in management studies research: auto-ethnography', The Academy of Marketing: Inquiry in Marketing Special Interest Group Symposium, Glyndwr University

Ng, R. (2011), 'Researching corporate culture in Singapore: positionality issues and multiple (re)presentations', Annual Symposium Ethnographic Research in the Social and Management Sciences: Ethnography: Theory, Form and Practice, Cardiff, UK

Ng, R. (2010), 'Chinese Capitalism and Globalisation', International Conference on Advanced Management Perspectives in Asia: Business and Management Issues in the Post Financial Crisis?, Xi'an Jiaotong- Liverpool University, Suzhou, China

Ng, R. (2007), 'Chinese capitalism in practice: case of the Lion City', Second Global Conference on Economic Geography, Beijing, China

Ng, R. (2007), 'Construction of Corporate Culture: The case of Singapore', Association of American Geographers Annual Conference, San Francisco, USA

External Examiner: PhD, DBA, MBA