Dr Raye Ng, PhD

  • Principal Lecturer in Business and International Development
  • Institute of Business, Industry and Leadership
  • Business
Dr Raye Ng, PhD

Biography

As Head of International and Collaborative Partnerships, Raye has extensive experience in designing, validating and delivering UK higher education programmes across the globe.

He is a member of British Academy of Management, member of Academy of International Business, and Fellow of Higher Education Academy

His academic interests include:

    • International Business, Chinese Economy and Society, Southeast Asian Economies
    • Corporate Culture and Cross-Cultural Management
    • Internationalisation of Curriculum

Qualifications and memberships

PhD (University of Liverpool)

Academic and research interests

International Business, Chinese Economy and Society, Southeast Asian Economies

Corporate Culture and Cross-Cultural Management

Internationalisation of Curriculum.

Publications

Willis, M, Ng, R & Chitran, V (2020) Exploring the relationship of customer participation and online brand community and customer loyalty. IJEBL

Willis, M., Ozuem, W., Ng, R., 2020, 'Enhancing Online Brand Relationship Performance: Insights and Reflection', Ozuem O, Patten E, Azemi Y (eds) Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, BrownWalker: Irvine

Ozuem, W., Willis, M. and Ng, R., 2020, 'Determinants of the characteristics of online brand communities and millennials: Towards a re-conceptualisation', American Marketing Association (AMA) Summer Conference 2020, San Francisco (Online)

Willis, M., Ng, R. and Chitran, V., 2019, 'The Relationship Between Custormer Participation and Online Brand Community and Consumer Loyalty', Interdisciplinary Journal of Economics and Business Law, Vol 9, pp 72 - 111

Ng, R., 2012, 'Entrepreneurship and International Students: learning to be structurally creative?', M. Bradley and M. Draycott (eds) Entrerpreneurship in UK Higher Education

Ng, R., 2011, 'International Business Etiquette', International Business Negotiations, chapter 12, E. Liu (ed), Beifang University Press, China

Ng, R., 2011, 'Cross-Cultural Management and Negotiation Modes', International Business Negotiations, chapter 13, E. Liu (ed), Beifang University Press, China

Ng, R., 2011, 'Researching International Business: The Qualitative Approach - Interviews and Participant Observations', Tan, H. P., (ed), Research-Based Teaching Design for International Business, chapter 15, Dalian Nationalities University Press, China

Tan, H. P. and Ng, R., 2011, 'Content and Language Integrated Teaching in International Business', Issues in English Language Teaching at Tertiary Level, The Hong Kong Polytechnic University

Ng, R., 2011, 'Reflection of qualitative methods in management studies research: auto-ethnography', The Academy of Marketing: Inquiry in Marketing Special Interest Group Symposium, Glyndwr University

Ng, R., 2011, 'Researching corporate culture in Singapore: positionality issues and multiple (re)presentations', Annual Symposium Ethnographic Research in the Social and Management Sciences: Ethnography: Theory, Form and Practice, Cardiff, UK

Ng, R., 2010, 'Chinese Capitalism and Globalisation', International Conference on Advanced Management Perspectives in Asia: Business and Management Issues in the Post Financial Crisis?, Xi'an Jiaotong- Liverpool University, Suzhou, China

Ng, R., 2007, 'Chinese capitalism in practice: case of the Lion City', Second Global Conference on Economic Geography, Beijing, China

Ng, R., 2007, 'Construction of Corporate Culture: The case of Singapore', Association of American Geographers Annual Conference, San Francisco, USA