I have a background in technology and product development, having worked within and with academia in getting research 'from bench to boardroom' for around twenty years. I was a director of a medical electronics start-up company and before coming to the University of Cumbria developed and led industrial partnerships for research and knowledge transfer at the University of Leeds. My research interests are in technology adoption and involving users in technology development in healthcare. I have done research into the barriers and issues in adoption of telehealth, consultancy work for a number of NHS and private sector organisations, teaching on the Digital Health and Social Care course and working with app developers and other technology companies to support them in demonstrating evidence and benefits to health customers.

More recently, I have been involved in understanding how innovation happens in rural areas, within public services and in companies. Some of this work has been in collaboration with colleagues in the Business School, as well as external partners.

I am broadly interested in understanding how to improve innovation processes, with users and designers, as well as at an organisational or policy level.

Qualifications and memberships

PhD in Physics (University of Cambridge)

Academic and research interests

Technology adoption and technology translation

Innovation processes and the involvement of users in technology development

Development and application of the Stakeholder Empowered Adoption Model for Telehealth

Skills development in digital health implementation for health and care professionals, managers and leaders

Rural innovation ecosystems


Smith, Vikki J.Marshall, AlisonLie, M.L.S.Bidmead, ElaineBeckwith, E.Van Oudgaarden, E. and Robson, S.C. (2021) Implementation of a fetal ultrasound telemedicine service: an evaluation of outcomes, women’s views and family costs. BMC Pregnancy and Childbirth, 21 (38).
Murphy, David and Marshall, Alison (2020) Citizenship and sustainability in organizations: exploring and spanning the boundaries. Routledge. Full text not available from this repository.
Marshall, Alison and Murphy, David (2020) Rural innovation ecosystems: thriving through diverse collaboration. In: Marshall, Alison and Murphy, David, (eds.) Citizenship and Sustainability in Organizations. Routledge, pp. 96-106. Full text not available from this repository.
Bidmead, Elaine and Marshall, Alison (2020) Covid-19 and the ‘new normal’: are remote video consultations here to stay? British Medical Bulletin . Item availability may be restricted.
Marshall, AlisonShaw, GarethMurphy, DavidSena, VaniaRosiello, AlessandroCarr, CatherineGolra, Owais and Hickman, Stephen (2020) Knowledge absorption and innovation in UK SMEs: a pilot study by place and economic sector. In: International University-Industry Interaction Conference, 8th-11th June 2020, Online.
Bidmead, ElaineLie, MabelMarshall, AlisonRobson, Stephen and Smith, Vikki J. (2020) Service user and staff acceptance of fetal ultrasound telemedicine. DIGITAL HEALTH, 6 . p. 205520762092592.

Marshall, Alison and Bidmead, Elaine (2018) Using telemedicine in practice: implications for workforce development. International Journal of Practice-based Learning in Health and Social Care, 6 (2). pp. 111-124.

Bidmead, E., Snaith, V., Robson, S.C., Lie, M. and Marshall, A. (2017) "Fetal Medicine: a mixed methods evaluation". The Kings Fund Digital Health and Care Congress 2017: Embedding technology in health and social care. 11th-12th July 2017, London

Ditchburn, J.L. and Marshall, A., 2017. "Renal telemedicine through video‐as‐a‐service delivered to patients on home dialysis: A qualitative study on the renal care team members’ experience". Journal of Renal Care 43(3), pp.175-182.

Bidmead, E. & Marshall, A. (2016) “A case study of stakeholder perceptions of patient held records: the Patients Know Best (PKB) solution”, Digital Health. 2 pp1-15  (DOI: 10.1177/2055207616668431). (Click here to view)

Ditchburn, Jae-Llane and Marshall, Alison (2016) The Cumbria Rural Health Forum: initiating change and moving forward with technology. Rural and Remote Health, 16 (3738) (Click here to view)

Bidmead, T. Reid, A. Marshall, V. Southern. ‘Teleswallowing’: a case study of remote swallowing assessment. Clinical Governance: an International Journal, 2015. 20:3 (Click here to view)

A.Marshall. Designing telemedicine apps that health commissioners will adopt. Proceedings of the 14th Conference of Open Innovations Association FRUCT, Finland November 2013, p 63 – 68. ISSN :2305-7254. Doi: 10.1109/FRUCT.2013.6737946. Published by IEEE (Click here to view) 

Patent: “ELECTRONIC EQUIPMENT FOR THE TREATMENT AND CARE OF LIVING BEINGS”. T. J.Barry, A.Chamberlain, S.A.Clark, A.Marshall, N.J.Walker. Filed April 2015.

A.Marshall, P. Quinlan, J. Berry. Supporting regional growth from the higher education community: the Energy Coast Campus Programme in West Cumbria. InImpact: The Journal of Innovation Impact, Vol. 5 No.1. Innovation through Knowledge Transfer 2013 (ed. Prof. Robert J. Howlett, Bournemouth University, UK) (Click here to view)

Marshall, A., Medvedev, O., & Antonov, A. (2008). Use of a smartphone for improved self-management of pulmonary rehabilitation.. Int J Telemed Appl, 753064. doi:10.1155/2008/753064

Medvedev, O., Antonov, A., & Marshall, A. (2008). User-friendly interface for the smartphone-based self management of pulmonary rehabilitation. BioMedical Engineering and Informatics: New Development and the Future - Proceedings of the 1st International Conference on BioMedical Engineering and Informatics, BMEI 2008,1, 673-676. doi:10.1109/BMEI.2008.102

Marshall, A., Neagle, R. J., & Boyle, R. D. (2011). Student supported consultancy to address market needs: Leeds Source-IT, a case study. In R. J. Howlett (Ed.), Smart Innovation, Systems and Technologies Vol. 9 (pp. 309-318). Coventry: Springer-Verlag. doi:10.1007/978-3-642-20508-8

Recent external roles

Member of the Innovation Caucus for Innovate UK and ESRC

Member of the Lancashire & South Cumbria Change Programme Digital Health Board and the Cumbria NHS Success Regime Informatics Governance Board