Dr Karam Al Mandil, PhD

  • Senior Lecturer in Marketing PG Programme Leader - MSc International Management & MBA (Lancaster)
  • Institute of Business, Industry and Leadership
  • Business
Dr Karam Al Mandil, PhD

Qualifications and memberships

PhD in Marketing, Brunel University London

MSc in Marketing, Brunel University London

PGCert in Learning and Teaching in Higher Education, University of Cumbria

BA in Business Administration, Aleppo University

Fellow of the Higher Education Academy (FHEA)

Member of the Chartered Institute of Marketing (CIM).

Academic and research interests

Consumer Behaviour


Quantitative Research


Al Mandil, K. and Yen, D. (2017). ‘From brand experience to happiness: exploring the impacts on brand loyalty and price premium’. In: 12th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation. 26-28 April 2017, Linnaeus University, Kalmar, Sweden. pp.278 - 285. (Winner of the prize of best paper in sensory branding).