Postgraduate Diploma in Strategic Business Information (PgD)
Chartered Institute of Marketing
Academic of International Business (AIB)
Small Business Internationalisation, Competitiveness of Small Business, Entrepreneurship, International Marketing and Social Media Marketing
Sahni, K. and Appiah, K. (2019) The Dynamics of Social Media and Value Co-Creation. In Wilson Ozuem and Gordon Bowen (2019) Leveraging Computer-Mediated Marketing Environment. IGI Global. Hershey
Sam-Epelle, I. and Appiah K. Smartphones: Resource Dimensions and Uses. In Wilson Ozuem and Gordon Bowen (2019) Leveraging Computer-Mediated Marketing Environment. IGI Global. Hershey
Appiah, K. Sam-Epelle, I. and Osabutey, E. Technology and Health Services Marketing In Africa (forthcoming)
Appiah, K., Selassie, H. and Burley, R. (2015) Determinants of SME International Competitiveness: A Case of SMEs Exporters, Academy of Business and Retail Management, Rome, 2015
Appiah, K. Competitiveness of Ghanaian SMEs in International Markets: A Case of Non-Traditional Export in Ghana, Academy of Marketing Conference, South Wales, 2013
In Progress: The Role of Government Agencies in Enhancing SME’s International Competitiveness: An Empirical Study of Non-Traditional Horticultural Exporters in Ghana, critical international perspective. (Forthcoming)
International competitiveness of SMEs: The case of Ghanaian horticultural exporters, International Business Research. Sent for Review
