Dr Kenneth Appiah, PhD

  • Lecturer in International Marketing / Innovation and Entrepreneurship/ Global Business
  • Department of Business, Law, Policing and Social Science
  • Business
Dr Kenneth Appiah, PhD

Qualifications and memberships

  • PhD in International Business/ Marketing
  • Master of Science in Marketing Management (MSc)
  • Postgraduate Diploma in Management Studies (PgD)
  • Postgraduate Diploma in Strategic Business Information (PgD)
  •  Chartered Institute of Marketing
  •  Academic of International Business (AIB)

Academic and research interests

Small Business Internationalisation, Competitiveness of Small Business,  Entrepreneurship, International Marketing and Social Media Marketing

Publications

  • Sahni, K. and Appiah, K. (2019) The Dynamics of Social Media and Value Co-Creation. In Wilson   Ozuem and Gordon Bowen (2019) Leveraging Computer-Mediated Marketing Environment. IGI Global. Hershey
  • Sam-Epelle, I. and Appiah K. Smartphones: Resource Dimensions and Uses. In Wilson Ozuem and Gordon Bowen (2019) Leveraging Computer-Mediated Marketing Environment. IGI Global. Hershey
  • Appiah, K. Sam-Epelle, I. and Osabutey, E. Technology and Health Services Marketing In Africa (forthcoming)
  • Appiah, K., Selassie, H. and Burley, R. (2015) Determinants of SME International Competitiveness: A Case of SMEs Exporters, Academy of Business and Retail Management, Rome, 2015
  • Appiah, K. Competitiveness of Ghanaian SMEs in International Markets: A Case of Non-Traditional Export in Ghana, Academy of Marketing Conference, South Wales, 2013
  • In Progress: The Role of Government Agencies in Enhancing SME’s International Competitiveness: An Empirical Study of Non-Traditional Horticultural Exporters in Ghana, critical international perspective. (Forthcoming)
  • International competitiveness of SMEs: The case of Ghanaian horticultural exporters, International Business Research. Sent for Review