Rachael Dyer

Biography

Rachael is an experienced project practitioner, with operational experience from brands including English Heritage, De Vere, The National Trust and the InterContinental Hotels Group (IHG) as Hotel Sales Manager.

She has since spent over a decade in the public sector in Regeneration and Planning, specialising in destination marketing, visitor economy and place management, including place-shaping and public realm projects such as Morecambe Area Action Plan (leading to Eden Project North), Lancaster Square Routes & Heritage Action Zone, Marketing (digital, print, campaigns & CRM) and multi-agency events management for Lancaster City Council. She managed Lancaster and Morecambe Bay place-brand projects, and led the Business Recovery for the Lancaster District following the devastating impact of Storm Desmond in 2015.

Rachael joined the University in 2020 and leads Level 6 of the Online Project Management Degree Apprenticeship Programme. She leads Stakeholder Engagement & Communication and delivers across the PMDA programme Levels 4-6.  

Qualifications and memberships

Rachael graduated in 2003 with First Class honours in BA (Hons) Tourism and Leisure with French from Liverpool John Moores University and l'Université Nice Sophia-Antipolis, La Côte d'Azur. As a working practitioner she attained MA in Tourism Planning and Development (2008) and Post Graduate Certificate in Education (2015). She is a Member of the Association of Project Management.

Academic and research interests

Place-Shaping and the symbiotic relationship of projects and place. 

Place Marketing, Destination Branding & Stakeholder Engagement Management. 

The emergence and growth of Project Management in the Visitor Economy and Service Sectors. 

Applied teaching and learning. 

Modern Foreign Languages. 

Outdoor Education (Paddlesports). 

In her spare time Rachael is a qualified paddlesports coach, freelance water safety kayaker for amateur and professional competitive events including European Championships, and white-water kayaker. She is an experienced independent traveller including Asia, the Indian sub-continent and Himalayas, with recent expeditions including the Outer Hebrides and circumnavigation of Menorca by sea-kayak.

Publications

https://orcid.org/0009-0009-0239-4430

Recent external roles

Presiding Officer, Lancaster City Council (Democratic Services)

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