Vivek Chitran PHD

PHD, Lancaster University 

MEd – Leadership and Management, The Open University

PGCLT, Southampton Solent University

MSc in Marketing, University of Glamorgan

Member of the Chartered Institute of Marketing

Chartered Marketer

Fellow of Higher Education Academy (UK)

Research related to Leadership, Social Media and Marketing

Undergraduate and postgraduate supervision in HRM and Marketing

Islam, M. N. and Chitran, V. (2020) ‘Social Media Marketing in Fashion Brands: Communication and Consumption Trajectories’. In W. Ozuem, E. Patten and Y. Azemi (eds), Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, Brown Walker Press.

Islam, M. N. and Chitran, V. (2019) 'Social Media and Social Entrepreneurship', in G. Bowen and W. Ozuem (eds.) Leveraging computer-mediated marketing environments, IGI Publications.

Willis, M., Ng, R. and Chitran, V. (2019) ‘The relationship between customer participation and online brand community and consumer loyalty’, Interdisciplinary Journal of Economics and Business Law, 9, pp. 72-111.