Vivek Chitran PHD

Qualifications and memberships

PHD, Lancaster University 

MEd – Leadership and Management, The Open University

PGCLT, Southampton Solent University

MSc in Marketing, University of Glamorgan

Member of the Chartered Institute of Marketing

Chartered Marketer

Fellow of Higher Education Academy (UK)

Academic and research interests

Research related to Leadership, Social Media and Marketing

Research supervision

Undergraduate and postgraduate supervision in HRM and Marketing

Publications

Islam, M. N. and Chitran, V. (2020) ‘Social Media Marketing in Fashion Brands: Communication and Consumption Trajectories’. In W. Ozuem, E. Patten and Y. Azemi (eds), Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands, Brown Walker Press.

Islam, M. N. and Chitran, V. (2019) Social Media and Social Entrepreneurship. In Gordon Bowen and Wilson Ozuem (2019) Leveraging computer-mediated marketing environments, IGI Publications

Willis, M., Ng, R. and Chitran, V. (2019) ‘The relationship between customer participation and online brand community and consumer loyalty’, Interdisciplinary Journal of Economics and Business Law, 9, pp. 72-111. 

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