MBA - Digital Marketing (Robert Kennedy College)
The rapid emergence of digital media and related Industry 5.0 technologies (such as artificial intelligence, machine learning, robotisation, big data analytics, smart systems and internet of things) has revolutionised the way that companies can undertake their marketing over the last few years, with an ability to target customers globally almost on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. In keeping with this ever-evolving nature, schools are revising their curricula to keep pace with these changes; digital, technology, and data-driven or analytics-based approaches are becoming “the new game”. The MBA Digital Marketing is devised to equip you with the skills and knowledge required in general management through an MBA with a solid understanding of business functions, such as organisational behaviour and strategic management, with insights to manage the intricacies that stem from an artificial intelligence driven world, and will prepare students with the skills needed to engage with customers via digital media and digital networks by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.
Course Overview
The overall aims of this programme are to:
On this course you will...
- Further develop relevant business, digital marketing and organisation knowledge, both academic and professional, in line with postgraduate standards/benchmarks
- Develop critical reflection skills and engagement with organisational and professional theory to understand and, where appropriate, challenge existing individual and organisational perspectives and practices (with a particular focus on digital marketing and advanced technology)
- Develop, and where appropriate apply, new knowledge to add value by enhancing organisational capability (within the digital marketing setting)
- Develop an understanding of an organisation’s strategic focus and environment, and the impact of the inter-relationship between the organisation’s resources and clients in the evolving global business environment
- Develop commitment to continuous personal and professional development, independence and reflective learning
- Develop particular expertise and understanding in the fields of digital marketing, business and management.
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Online Learning
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