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MSc - Data Analytics (Robert Kennedy College)

Unlike an MBA, which is aimed at developing broader knowledge and understanding of various aspects of business operations, and is generally seen as the critical qualification for general management, an MSc is a more specialised qualification that focuses on a particular aspect of a business, such as operations or marketing. The MSc Data Analytics acknowledges the major changes in approaches to operations, risk management and marketing driven by “big data”, and the related internet and computerised technologies that support such evolutions, including AI and Industry 5.0, leading to roles such as Chief Data Officer.

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Data Analytics (Robert Kennedy College) cover image

Course Overview

The overall aims of this programme are to:

On this course you will...

  • Further develop relevant statistical analysis, machine learning, business and technology knowledge, both academic and professional, in line with postgraduate standards/benchmarks;
  • Develop critical reflection skills and engagement with organisational and professional theory to understand and, where appropriate, challenge existing individual and organisational perspectives and practices;
  • Develop, and where appropriate apply, knowledge of new technologies, such as Artificial Intelligence, and applied skills to add value by enhancing organisational capability;
  • Develop conceptual knowledge and understanding of how research methodologies enable the critical analysis, interpretation, synthesis and application of evidence within the student’s field of study and professional practice;
  • Develop commitment to continuous personal and professional development, independence and reflective learning;
  • Develop particular expertise and understanding of business and technical strategies for data analytics and the subsequent skills to implement solutions.

Course Structure

What you will learn

Data is all around and there is an increasingly urgent necessity to collect and preserve whatever data is being produced, for the concern of missing out on something vital. Ever since the advent of
the Internet, a huge amount of data is now floating around – and how it is used is what currently matters. Data Analytics has become an essential aid to improving business and decision making, particularly when it helps having the biggest edge over the competition; as such, professionals who are skilled in Data Analytics are highly sought after.

Compulsory modules

Modules

  • Information Management
  • Digital Marketing
  • Advanced Databases
  • Data Analytics
  • Artificial Intelligence
  • Dissertation
Optional modules

Modules

  • Corporate Strategy and Competitiveness
  • Internet of Things

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An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
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