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BA (Hons) - Applied Management

The University of Cumbria has launched the BA (Hons) Applied Management as part of its professional higher level and degree apprenticeships. The programme aims to help existing, new, and aspiring managers to develop skills and knowledge enabling them to take lead responsibility for people, projects, operations, or services that provide the foundation for long-term business success.

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Course Overview

The BA (Hons) Applied Management degree apprenticeship is a unique programme that helps you to develop the management expertise needed to progress your career by combining higher level academic knowledge, understanding, and skills with the opportunity to contextualise this provision in the workplace.

Designed in conjunction with a wide range of employers, the degree apprenticeship provides insights into the latest industry trends and develops contemporary skills such as resilience, future strategic thinking, innovation, and business continuity management.

On this course you will...

  • All modules are delivered by a team of staff with academic and industry expertise, providing you with context-specific learning and assessment that is applicable to your sector of employment.
  • Choose from optional modules in the second and third year of your degree that will help you develop expertise linked to your employment and career aspirations
  • Be provided with a detailed understanding of more established management skills in organisational performance, interpersonal excellence, and personal effectiveness mapped from the Chartered Management Institute (CMI) Apprenticeship Standards.
  • Meet the current and future challenges for business success ‘designed by industry for industry’.
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Course Structure

What you will learn

The degree has been ‘designed by industry for industry’ with learning outcomes that are carefully aligned to meet the current and future challenges for business success and provide a rich and relevant context for learners.

The programme also offers two optional modules at levels 5 and 6 that focus on developing specialist knowledge and expertise in areas such as events management, business and marketing, and hotel management.


Year 1 (Level 4) helps students develop their knowledge, skills, and behaviour at foundation level. Modules are led through discussions about business operations and impacts. Students gain a broad understanding of each other's business sector, what their business environment is and how they are approaching challenges.

Year one
  • Business Operations
    Introduction to business and management theory in terms of its potential use and application within the dynamics of the contemporary business environment.
  • Managing Workplace Relationships
    Explore the types and purposes of a range of workplace relationships and the skills required to overcome challenges and manage these effectively.
  • Creativity and Innovation
    An introduction to the main principles and concepts associated with creativity and innovation and consider the factors that can impact developing new ideas within the business.
  • Business Analytics
    Understand the purpose and practices of collecting, interpreting, managing, and presenting business data and information to inform decision-making.
  • Business Finance
    Understand the financial tools associated with the successful management of the business at both a strategic and operational level.
  • Work Based Learning 1
    An opportunity for you to reflect upon the academic year at level 4. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
Year two

Year two (Level 5) builds on the knowledge and skills explored at Level 4. The module themes of people, finance, and operations are developed through a more focused look at workforce behaviour, planning, and business tools. Level 5 learners are offered an option module to pathways in The Visitor Economy or Business Management.

  • Project Planning
    You will cover a range of concepts, tools, and frameworks specific to project planning and management helping you to analyse the constraints of time, quality, cost, and the consumer on the development of a new project within a business.
  • PR and Sales
    An introduction to PR and sales as critical functions in the modern-day organisation. Develop your understanding of CRM, sales analytics, developing a PR campaign, the use of social media as a tool, as well as technology-enabled selling that creates value in the mind of the consumer.
  • Organisational Behaviour
    Explore and evaluate the impact of an organisation’s structure, culture, behaviour, and governance on management and leadership, and organisational success.
  • Inclusion and Business Dynamics
    Explore the move from current business contexts and practices, previously based simply on management and marketing principles, economic growth & profiteering to those holistically inclusive of ecological, eco-environment and humanistic principles.
  • Work Based Learning 2
    An opportunity for you to reflect upon the academic year at level 5. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
  • Option 1 - Visitor Economy Pathway: Events, Safety, Planning, and Site Design
    Consider all phases of event logistics from the supply of customers, facilities, product transportation to crowd control, behaviour and crowd dynamics. The events industry is multifaceted and encompasses a myriad of pulsating and emergent festival, corporate and sporting events.
  • Option 2 - Visitor Economy Pathway: Managing Hotel Operations
    Develop the knowledge and skills associated with managing a hotel to ensure that revenues are optimised at the same time as ensuring investment in people and the delivery of added value to the consumer.
  • Option 3 - Business Management Pathway: Business Case Analysis
Year three

Year three (Level 6) is a culmination of learning demonstrated through a synoptic business report and the completion of the Portfolio of evidence to gain professional management status. Level 6 focuses on business strategy, sustainability and impact.

  • Future Strategic Thinking
    A contemporary view on strategic thinking and management and considers the immediate and future opportunities and challenges for businesses operating in a range of contexts.
  • Digital Marketing
    An introduction to the fast-moving world of digital marketing technologies and their applications where you will consider a range of digital channels and their suitability for inclusion in an effective integrated online and off-line marketing programme and campaign.
  • Responsible Leadership
    Develop your understanding of responsible and ethical leadership by examining leadership models and the concept of coaching, motivation, and empowerment, drawing on a range of techniques and methods for effectively leading others.
  • Synoptic Business Project
    This double weighted module synthesises the knowledge, skills and behaviours developed during the course of your degree, providing you with the opportunity to undertake a substantive project that focuses on the exploration and resolution of a workplace change issue.
  • Option 1 - Visitor Economy Pathway: Continuity and Crisis Management
    Understand the necessity of preparing, planning and implementing a crisis communication plan. It is essential for students interested in the events industry to appreciate the lifecycle of a crisis and the importance of a correct situational response.
  • Option 2 - Visitor Economy Pathway: Sustainable Hotel Management
    An introduction to the economic, environmental and socially sustainable issues confronting the hotel industry. You will develop your knowledge of managing the ecological footprint of your business and consider the tangible benefits that can be gained from proactively managing a sustainable agenda.
  • Option 3 - Business Management Pathway: Strategic Marketing
    Critical insight into strategic marketing and organisational planning practices focused on achieving sustainable competitive advantage through products and markets. Emphasising the role of the environmental audit, used by organisations to exploit on profitable opportunities in the global market.

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.