Tony Greenwood's current focus is on the Chartered Manager Degree Apprenticeship (BA (Hons) Management and Leadership) and the BSc (Hons) Social Enterprise Leadership programme. Across the department, he has taught a variety of business and computing modules, especially those involving marketing and database management. He has worked with local businesses on Knowledge Transfer Partnerships and similar schemes. He is an external examiner for undergraduate and postgraduate computing and digital marketing courses.

Qualifications and memberships

  • Senior Fellow of the Higher Education Academy, 2016
  • MA Marketing, University of Cumbria 2010
  • MPhil (Student use of networked computer workstations: A microeconomic view), UClan 2001
  • PGCE, Liverpool University 1982
  • BA Economics, University of Lancaster 1980

Academic and research interests

Tony's main teaching themes are information systems and decision support with some emphasis on marketing and organisational behaviour. He has taught Database Management Systems, Marketing Research, and Organisational Behaviour from these perspectives. More broadly, he has contributed to a variety of Computing, Finance and Marketing modules.

His work with students in local businesses has included e-commerce development, computer mapping for citizen science and marketing projects, and working with a consortium of independent retailers enhancing their collective web presence. These projects support the businesses but also feed back into the curriculum.

His research has been mainly pedagogic, done alongside colleagues working on the BSc Social Enterprise Leadership programme. His recent subject-focused work includes "Developing and Growing Knowledge within Rural Tourism Enterprises", published as Chapter 12 in Practical Rural Tourism and Enterprise: Management, Marketing and Sustainability, published by CABI.


Greenwood, A and Murray (née Ryder), S (2018) Experiences with authentic assessment on two practitioner-focused business degree programmes. In: Learning & Teaching Fest 2018, 6 June 2018, University of Cumbria, Lancaster, UK.

Greenwood, A. and Tate, J (2017) Developing and growing knowledge within rural tourism enterprises In Oriade, A. and Robinson P. (eds) Practical Rural Tourism and Enterprise: Management, Marketing and Sustainability, CABI

Jackson, K., Kerr, E , Dobson, C., Greenwood, A. and Tate, J (2016) Cumbria book and high street retailing. British Library Management and Business Studies Portal

Ryder, S., Greenwood A., et al (2015) Understanding the Quality of the Student Experience in Blended Learning Environments: focusing on student engagement as a learner need. Proc. Blended Learning Quality Malaga Conference 27th-29th August 2015 SAFA Malaga/ University of Malaga

See the Insight Repository for a fuller list of publications.

Recent external roles

Tony has held External Examiner roles for a number of undergraduate and postgraduate business and computing courses, most recently Plymouth University and Birmingham City University. He has been an external validation panellist for business and computing programmes, especially those delivered in partnership with other domestic and overseas institutions.