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BA (Hons) - Chartered Managers Degree Apprenticeship for the Visitor Economy

The University of Cumbria has launched the BA (Hons) Applied Management as part of its portfolio of professional higher level and degree apprenticeships. The programme aims to help existing, new and aspiring managers to develop skills and knowledge enabling them to take a lead responsibility for people, projects, operations or services that provide the foundation for long-term business success.

Chartered Managers Degree Apprenticeship for the Visitor Economy cover image

Course Overview

The BA (Hons) Applied Management degree apprenticeship is a unique programme that helps you to develop the management expertise needed to progress your career by combining higher level academic knowledge, understanding and skills with the opportunity to contextualise this provision in the workplace. Designed in conjunction with a wide range of employers, the degree apprenticeship provides insights into the latest industry trends and develops contemporary skills such as resilience, future strategic thinking, innovation and business continuity management.

On this course you will...

  • All modules on the BA (Hons) Applied Management are delivered by a team of staff with academic and industry expertise, providing you with context specific learning and assessment that is applicable to your sector of employment.
  • We provide you with a number of optional modules in the second and third year of your degree that will help you develop expertise linked to your employment and career aspirations
  • The programme is mapped against the Chartered Management Institute (CMI) Apprenticeship Standards to provide you with a detailed understanding of more established management skills in organisational performance, interpersonal excellence and personal
  • The degree has been ‘designed by industry for industry’ with learning outcomes that are carefully aligned to meet the current and future challenges for business success

Course Structure

What you will learn

The degree has been ‘designed by industry for industry’ with learning outcomes that are carefully aligned to meet the current and future challenges for business success and provide a rich and relevant context for learners. The programme also offers two optional modules at levels 5 and 6 that focus on developing specialist knowledge and expertise in areas such as events management, business and marketing, and hotel management.

Year one

Year 1 (Level 4) helps students develop their knowledge, skills and behaviour at foundation level. Modules are led through discussions about business operations and impacts. Students gain a broad understanding of each other's business sector, what their business environment is and how they are approaching challenges.

  • Business Operations
    This module introduces business and management theory in terms of its potential use and application within the dynamics of the contemporary business environment.
  • Managing Workplace Relationships
    This module explores the types and purposes of a range of workplace relationships and the skills required to overcome challenges and manage these effectively.
  • Creativity and Innovation
    You will be introduced to the main principles and concepts associated with creativity and innovation and consider the factors that can impact on developing new ideas within the business.
  • Business Analytics
    This module will equip you with an understanding of the purpose and practices of collecting, interpreting, managing and presenting business data and information to inform on decision making.
  • Business Finance
    This module provides you with an understanding of the financial tools associated with the successful management of business at both a strategic and operational level.
  • Work Based Learning 1
    This module provides you with the opportunity for you to reflect upon the academic year at level 4. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.

Year two (Level 5) builds on the knowledge and skills explored at Level 4. The module themes of people, finance and operations are developed through a more focused look at workforce behaviour, planning and business tools .

  • Project Planning
    You will cover a range of concepts, tools and frameworks specific to project planning and management helping you to analyse the constraints of time, quality, cost and the consumer on the development of a new project within a business.
  • PR & Sales
    This module introduces the concepts of PR and sales as critical functions in the modern day organisation and develops your understanding of CRM, sales analytics, developing a PR campaign, the use of social media as a tool, as well as technology enabled selling that creates value in the mind of the c
  • Organisational Behaviour
    You will explore and evaluate the impact of an organisation’s structure, culture, behaviour and governance on management and leadership and organisational success.
  • Inclusion and Business Dynamics
    The aim of the module is to explore the move from current business contexts and practices, previously based simply on management and marketing principles, economic growth & profiteering to those holistically inclusive of ecological, eco-environment and humanistic principles.
  • Work Based Learning 2
    This module provides you with the opportunity for you to reflect upon the academic year at level 5. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
  • Option 1 - Events Safety Planning and Site Design
    This module considers all phases of event logistics from the supply of customers, facilities, product transportation to crowd control, behaviour and crowd dynamics. The events industry is multifaceted and encompasses a myriad of pulsating and emergent festival, corporate and sporting events.
  • Option 2 - Managing Hotel Operations
    You will develop the knowledge and skills associated with managing a hotel to ensure that revenues are optimised at the same time as ensuring investment in people and the delivery of added value to the consumer.

Year three (Level 6) is a culmination of learning demonstrated through a synoptic business report and the completion of the Portfolio of evidence to gain professional management status. Level 6 focuses on business strategy, sustainability and impact.

  • Future Strategic Thinking
    This module provides a contemporary view on strategic thinking and management and considers the immediate and future opportunities and challenges for businesses operating in a range of contexts.
  • Digital Marketing
    This module introduces you to the fast-moving world of digital marketing technologies and their applications where you will consider a range of digital channels and their suitability for inclusion in an effective integrated online and off-line marketing programme and campaign.
  • Responsible Leadership
    You will develop your understanding of responsible and ethical leadership by examining leadership models and the concept of coaching, motivation and empowerment, drawing on a range of techniques and methods for effectively leading others.
  • Synoptic Business Project
    This double weighted module synthesises the knowledge, skills and behaviours developed during the course of your degree, providing you with the opportunity to undertake a substantive project that focuses on the exploration and resolution of a workplace change issue.
  • Sustainable Hotel Management
    This module introduces you to the economic, environmental and socially sustainable issues confronting the hotel industry. You will develop your knowledge of managing the ecological footprint of your business and consider the tangible benefits that can be gained from proactively managing a sustain...

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.