The University of Cumbria launched has the BA (Hons) Applied Management as part of its portfolio of professional higher level and degree apprenticeships. The programme aims to help existing, new and aspiring managers to develop skills and knowledge enabling them to take a lead responsibility for people, projects, operations or services that provide the foundation for long-term business success.
The degree has been ‘designed by industry for industry’ with learning outcomes that are carefully aligned to meet the current and future challenges for business success and provide a rich and relevant context for learners. The programme also offers two optional modules at levels 5 and 6 that focus on developing specialist knowledge and expertise in areas such as events management, business and marketing, and hotel management.
Business Operations - This module introduces business and management theory in terms of its potential use and application within the dynamics of the contemporary business environment.
Managing Workplace Relationships - This module explores the types and purposes of a range of workplace relationships and the skills required to overcome challenges and manage these effectively.
Creativity and Innovation - You will be introduced to the main principles and concepts associated with creativity and innovation and consider the factors that can impact on developing new ideas within the business.
Business Analytics - This module will equip you with an understanding of the purpose and practices of collecting, interpreting, managing and presenting business data and information to inform on decision making.
Business Finance - This module provides you with an understanding of the financial tools associated with the successful management of business at both a strategic and operational level.
Work Based Learning 1 - This module provides you with the opportunity for you to reflect upon the academic year at level 4. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
Project Planning – You will cover a range of concepts, tools and frameworks specific to project planning and management helping you to analyse the constraints of time, quality, cost and the consumer on the development of a new project within a business.
PR & Sales - This module introduces the concepts of PR and sales as critical functions in the modern day organisation and develops your understanding of CRM, sales analytics, developing a PR campaign, the use of social media as a tool, as well as technology enabled selling that creates value in the mind of the consumer.
Organisational Behaviour – You will explore and evaluate the impact of an organisation’s structure, culture, behaviour and governance on management and leadership and organisational success.
Inclusion and Business Dynamics - The aim of the module is to explore the move from current business contexts and practices, previously based simply on management and marketing principles, economic growth & profiteering to those holistically inclusive of ecological, eco-environment and humanistic principles.
Work Based Learning 2 - This module provides you with the opportunity for you to reflect upon the academic year at level 5. You will consider your personal growth and developing skill set as a manager and your impact on the business to date.
Option 1 (More information on module choices can be found in the programme specification)
Future Strategic Thinking - This module provides a contemporary view on strategic thinking and management and considers the immediate and future opportunities and challenges for businesses operating in a range of contexts.
Digital Marketing - This module introduces you to the fast-moving world of digital marketing technologies and their applications where you will consider a range of digital channels and their suitability for inclusion in an effective integrated online and off-line marketing programme and campaign.
Responsible Leadership – You will develop your understanding of responsible and ethical leadership by examining leadership models and the concept of coaching, motivation and empowerment, drawing on a range of techniques and methods for effectively leading others.
Synoptic Business Project – This double weighted module synthesises the knowledge, skills and behaviours developed during the course of your degree, providing you with the opportunity to undertake a substantive project that focuses on the exploration and resolution of a workplace change issue.
Option 2 (More information on module choices can be found in the programme specification)
Assessment, Feedback, and Teaching and Learning methods
Government funding rules require that an apprentice must:
- have the right to live and work in the UK
- be in employment, paid at least the legal minimum wage
- have a written and signed agreement for the apprenticeship with their employer.
The minimum duration periods for an apprenticeship set in each Apprenticeship Standard, is based on an apprentice working a minimum of 30 hours per week. Where the apprentice works fewer than 30 hours, the minimum duration of the apprenticeship must be increased on a pro-rata basis.
All apprentices must be interviewed, assessed and offered a position by an employer before being admitted to the apprenticeship programme. After acceptance by an employer, the University of Cumbria will require a formal application, which it will assess according to the programme entry criteria.
Government funding criteria
An apprentice must have the right to live and work in the UK, must be in employment, paid at least the legal minimum wage and have a written and signed agreement for the apprenticeship with their employer. The minimum duration periods for an apprenticeship set in each Apprenticeship Standard is based on an apprentice working a minimum of 30 hours per week.
Funding for the apprenticeship is provided through the Education and Skills Funding Agency (ESFA) and is paid in the following way:
- Levy paying employers with sufficient funds in their digital account – 100% funding
- Non-Levy payers -95% ESFA funding, 5% Employer co-funding. Non-levy paying companies will be asked to pay their 5% of the full cost of the apprenticeship at the start of the programme.
Employer selection criteria
All apprentices must be interviewed, assessed and offered a position by an employer before being admitted to the apprenticeship programme. Although the University may receive direct enquires and filter these before passing to prospective employers, apprentices must apply directly via an employer.
The employer is responsible for the final decision in terms of who is suitable to be put forward as an apprentice from within their organisation.
University selection criteria
Applicants would normally be expected to meet with at least one of the following entry criteria in terms of entry to the BA (Hons) Applied Management.
- English and Maths at Level 2 – where applicants to do not have or cannot evidence holding English and Maths qualifications at grade 2 (GCSE Grade C/4 or above), the university will provide support for completion of these qualifications. Apprentices must achieve these qualifications before completing the degree and progressing to End Point.
- A levels or existing relevant Level 3 qualifications
- Appropriate industry experience that demonstrates a range of knowledge, skills and behaviours appropriate to the degree.
- Please refer to the Applicant Information pages of the University website for more information. For APL, please refer to the University website. Each candidate will be dealt with on a case-by-case basis.