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PgC - Tourism Management

Located at our Ambleside Campus, in the heart of the Lake District, your learning experience is embedded into one of the most popular tourist destinations in the world.

Aimed at existing industry professionals seeking to optimise their career potential, our PG Certificate in Tourism Management allows you to build your subject knowledge and management capabilities by studying 3 key areas including Innovation & Entrepreneurship, Destination Marketing, and Managing the Visitor Experience.

Accredited by:

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Tourism Management Institute

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Course Overview

The course provides you with the opportunity to enhance and extend your existing knowledge and expertise by focusing on the critical areas of success in the tourism industry. Each module provides you with a ‘toolkit’ for modelling what successful tourism sector provision looks like in this highly diverse industry with multiple stakeholders and widely differing agendas.

Balance work and study with our flexible study options.

On this course you will...

  • Develop and deepen your knowledge and understanding of the tourism industry.
  • Generate new ideas and accept accountability for decision making.
  • Appraise the value of tourism theory in a real-world context.
  • Develop the skills needed to shape change within your sector of the tourism industry.
  • Enhance your employability, career potential and personal effectiveness.

Course Structure

What you will learn

On this programme, you will learn the relevant knowledge and understanding of organisations and the external context in which they operate. Develop the management and operational skills necessary to shape the dynamic and organic changes within your sector of the tourism industry.

Throughout, you will learn to integrate new knowledge within both an organisational and departmental context. You will explore concepts of sustainability within the context of space and place, particularly the English Lake District. This programme will equip you with the tools you need to become an effective and successful manager and researcher.

On completion of the PG Certificate you may then choose to progress to the PG Diploma or the full MBA also available at our Ambleside campus on a full or part-time basis.


The three modules that make up the programme allow you to build your expertise as a manager and develop your creativity, problem solving, interpersonal and strategic thinking capabilities, ensuring that you can have a positive impact on any company you work for. 

Compulsory modules
  • Tourism Innovation and Entrepreneurship
    Investigate the theory and practice of entrepreneurship within the tourism industry.
  • Destination Marketing
    Explore a range of concepts associated with destination marketing and the strategies that can be applied by destinations and businesses seeking to enhance their distinctiveness in a highly competitive marketplace.
  • Managing the Visitor Experience
    Consider the complexities associated with engaging the tourist/visitor across a range of settings and ‘servicescapes’ and identify the management interventions required to generate positive experiences and minimise impacts.

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.