BA (Hons) - Tourism and Visitor Economy Management

Year one

Year one of the programme provides you with a holistic understanding of the visitor economy, focusing on the customer and the technologies associated with working in the industry.

• Understanding the Visitor Economy
  This module will provide you with a holistic knowledge and understanding of the visitor economy, the challenges of managing sustainably and the diversity of sectors involved in attracting, retaining and supporting the visitor experience
• Managing Today's Tourist
  This module develops your understanding of the customer journey and how this is marketed and managed to provide positive, authentic and memorable customer experiences.
• Digital Technologies in the Visitor Economy
  This module considers the importance and various uses of digital technologies in the visitor economy.
• Personal and Professional Development
  In preparation for placement, this module will help prepare you in terms of developing the professional skills needed for a career in industry.
• Industry Work Placement
  This 40 credit module provides you with the real world operational experience relevant to your programme

Year two

In year two you will develop the knowledge and competencies aligned with more supervisory roles and employability by focusing on project planning, social media management, management of people and revenue management. 

• Social Media Management in the Visitor Economy
  This module will help you to consider and assess the effects of social media and its application in the tourism and visitor economy.
• Revenue Management in the Visitor Economy
  Through use of a management simulation you will be supported to develop and utilise the skills needed to manage and measure business performance.
• Project Planning
  Through experiential learning, you will follow a project planning process to assess the effectiveness of the theoretical models and industry recognised planning tools.
• Managing Self and Others
  This module introduces you to the principles of building and maintaining good work relationships through understanding communication skills, identifying team type traits and behaviours that impact an organisation's culture.
• Industry Work Placement
  This 40 credit module provides you with the real world operational experience relevant to your programme.

Year three

The final year of the programme focuses on the more strategic thinking associated with leadership and business success. Having already completed two placements in the industry, you will be able to choose whether to undertake further employment, completing a project for an employer, or to undertake an independent research project in an area of interest.

• Digital Presence, Product and Place
  You will also consider a range of digital products and places and their suitability for inclusion in an effective integrated digital marketing presence and strategy.
• Visitor Economy Futures
  The aim of this module is to provide you with a personal contemporary view on economic thinking and management responses within the visitor economy.
• Sustainable Strategies in the Visitor Economy
  This module develops your ability to manage the ecological footprint of a business and consider the tangible benefits that can be gained from proactively managing a sustainable agenda.
• Leadership Insights
  This module will develop your knowledge and critical thinking on sustainability, diversity, and inclusion to ensure business dynamics and financial success.
• Industry Work Placement (Option)
  This 40 credit module provides you with the real world experience relevant to your programme.
• Industry Research Project (Option)
  The 40 credit module provides you with the opportunity to focus on an in depth research project into an industry problem/issue/opportunity that is of particular interest to you.