BA (Hons) - Graphic Design

Year one

In Level 4 you’ll gain fundamental knowledge and practical experience of visual communication, the building blocks of visual language, and professional attitudes and practices. When you join us you become part of a creative community and from the outset, you will be encouraged to share your ideas, experiences and work through discussion with tutors and fellow students.

A distinctive feature of the graphic design course is that, initially, you will work closely with Level 4 illustrators exploring the fundamental principles of visual communication as many of the core principles and considerations are shared between the two disciplines, for instance; colour theory and application, traditional and digital media, development processes, presentation skills, etc.

• Introducing Visual Communication
  
• Cultural Contexts
  
• Multi-Dimensional Graphic Design
  
• Collaborative Practice
  

Year two

Second year is focused on applying the knowledge and skills you’ve gained to a series of design challenges. Testing and refining your design and personal management skills in a number of scenarios will give you confidence in your ability to tackle unfamiliar challenges. As your confidence grows through experience you’ll begin to develop personal strands of interest or specialism.

Your tutors bring a wide range of design experience to the course with particular expertise and interests in typography, editorial/publishing, corporate identity and branding work. There is an emphasis on knowledge, passion, and enjoyment, showing you how they can be utilised to make memorable, meaningful designs.

• The Designer's Toolkit
  
• Type & Typography
  
• Graphic Design Projects
  
• The Critical Designer
  

Year three

As you enter your final year, flexibility increases where all of the skills, knowledge and confidence you have developed so far are brought together to produce a portfolio of design work that showcases your talents.

By this time you’ll be preparing for progression – life after you finish your degree - seeking work or preparing for Masters or Postgraduate study. Much of your professional practice will be focused on that exciting step.

• Advanced Design Projects
  
• Independent Research Paper
  
• Graphic Design Showcase