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BA (Hons) - Business Management with Marketing (Integrated Foundation Year)

Marketing is vital for the success of any business.

If you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.


Accredited by:

The Chartered Institute of Marketing

Business Management with Marketing (Integrated Foundation Year) cover image

Course Overview

If you’re looking for a business management with marketing foundation course that will develop your skills and confidence in a supportive, dynamic environment then look no further. Your introductory year will give you the confidence and essential university skills needed to progress onto our degree level level programme.

Designed to build upon on our core management degree, our marketing pathway course will provide you with a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.

Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.

On this course you will...

  • Develop a thorough understanding of consumer behaviour.
  • Explore marketing communications.
  • Study digital marketing strategies.
  • Nurture the skills needed to bring change to organisations.
  • Learn how to communicate effectively.

Course Structure

What you will learn

You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your management and marketing business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence.

Year one
  • Essential University Skills 1
    Develop the academic and professional skills required for effective learning and successful progression through your chosen course.
  • Contemporary Issues and the Media
    Explore a range of contemporary issues through the lens of the media that relates to your subject area.
  • Business Innovation
    Develop your own business idea and explore the interaction between different business disciplines to ensure success in profit and non-profit making organisations.
  • Essential University Skills 2
    Further develop the skills acquired in Essential University Skills 1.
  • Leading and Managing Individuals and Organisations
    An introduction to key concepts in leadership and management.
  • Individual Case Study
    Undertake an individual given case study using a problem based approach.
Year two
  • Managing People and Organisations
    Gain the necessary skills and confidence to be successful within a business and management setting.
  • The Business Environment
    Develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.
  • Introduction to Business Finance
    Develop your knowledge and understanding of how to prepare and process basic financial accounting information.
  • Fundamentals of Business
    Learn about business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities.
  • Principles of Marketing
    Learn about the importance of marketing’s role in driving success and delivering results.
  • Management Accounting
    Develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.
Year three
  • Organisational Behaviour
    An introduction to the study of human behaviour within organisations, evaluating and analysing the impact on organisational behaviour in a range of geographical contexts.
  • Responsibility, Ethics and Sustainability in Practice
    Develop an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment.
  • Consumer Behaviour
    Develop an appreciation and understanding of consumer behaviour from both the manager’s and the consumer’s perspective.
  • Services Marketing
    Explore the theoretical development and underpinning of marketing as related to service sector industries.
  • Managing Operations
    Explore the principle, nature and scope of the operations and functions in both services and products organisations.
  • Marketing Communications
    Understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value.
Year four
  • Strategic Analysis
    Develop an understanding and command of strategic concepts related to organisations, including strategic choices, analysis and formulation.
  • International Marketing
    Learn to appraise current international marketing theories.
  • Global Business
    Critically analyse how global businesses and globalisation impacts on the way companies operate.
  • Digital Marketing
    Analyse how macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives and developing strategic recommendations.
  • Applied Business Research and Analysis (optional module)
    Explore and evaluate a range of research methods for business management.
  • Independent Project (optional module)
    Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
  • Innovation and Entrepreneurship (optional module)
    Understand the nature and significance of small businesses within different sectors, and analyse the entrepreneurial nature of successful small business development.

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.