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BA (Hons) - Business Management with Marketing (Integrated Foundation Year)

Marketing is vital for the success of any business.

If you want a future boosting businesses through positive marketing outcomes, our BA (Hons) Business Management with Marketing programme- designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies and digital communication in the modern business world.

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Accredited by:

The Chartered Institute of Marketing

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Course Overview

If you’re looking for a business management with marketing foundation course that will develop your skills and confidence in a supportive, dynamic environment then look no further. Your introductory year will give you the confidence and essential university skills needed to progress onto our degree level level programme.

Designed to build upon on our core management degree, our marketing pathway course will provide you with a thorough grounding in marketing principles before exploring a range of ‘hot topics’, including international marketing and digital communications.

Study of consumer behaviour will give you a fascinating insight into the process of understanding and influencing markets. Strategic studies will develop the kind of big-picture thinking that’s crucial to making an impact as a marketing manager.

On this course you will...

Develop a thorough understanding of consumer behaviour.
Explore marketing communications.
Study digital marketing strategies.
Nurture the skills needed to bring change to organisations.
Learn how to communicate effectively.

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Key Details

Recruiting toUK / RoI / Settled in UK
EU / EEA / International
Course LocationLancaster
Institute: Institute of Business, Industry and Leadership
UCAS CodeN103
Delivery StyleIn-Person
Course DurationFull-time: 4 Years
Start DateSeptember 2023
September 2024

For 2023 entry, apply using the UCAS Hub
AwardBA (Hons)
More information Programme Specification
Prospectus
Open DaysLancaster
All

Minimum entry requirements

UCAS Tariff points

Tuition fees

£9,250

UK | Year

£13,575

International | Year

Course Structure

What you will learn

You'll get a firm grasp of the fundamentals of Business Management with Marketing in small, medium, and large organisations with sound knowledge. But you won't just learn theoretically about business - you'll be doing it. Our innovative teaching can bolster your management and marketing business practice, because you'll find yourself leading a lecture, or turning the classroom into a boardroom, giving you every opportunity to build your business confidence.

Year one

Essential University Skills 1
Develop the academic and professional skills required for effective learning and successful progression through your chosen course.
Contemporary Issues and the Media
Explore a range of contemporary issues through the lens of the media that relates to your subject area.
Business Innovation
Develop your own business idea and explore the interaction between different business disciplines to ensure success in profit and non-profit making organisations.
Essential University Skills 2
Further develop the skills acquired in Essential University Skills 1.
Leading and Managing Individuals and Organisations
An introduction to key concepts in leadership and management.
Individual Case Study
Undertake an individual given case study using a problem based approach.

Year two

Managing People and Organisations
Gain the necessary skills and confidence to be successful within a business and management setting.
The Business Environment
Develop an understanding of the nature and formats of business organisations in the modern, market type economy and how they operate within the legal and economic framework.
Introduction to Business Finance
Develop your knowledge and understanding of how to prepare and process basic financial accounting information.
Fundamentals of Business
Learn about business; its scope, nature, types, management functions, systems, leadership, range and challenges and how they relate to stakeholder responsibilities.
Principles of Marketing
Learn about the importance of marketing’s role in driving success and delivering results.
Management Accounting
Develop knowledge and understanding of how to prepare and process basic cost and management accounting information to support management in planning and decision-making in a variety of business contexts.

Year three

Organisational Behaviour
An introduction to the study of human behaviour within organisations, evaluating and analysing the impact on organisational behaviour in a range of geographical contexts.
Responsibility, Ethics and Sustainability in Practice
Develop an understanding and command of the linkages between environmental, economic and social sustainability issues, corporate social responsibility (CSR) and the global business environment.
Consumer Behaviour
Develop an appreciation and understanding of consumer behaviour from both the manager’s and the consumer’s perspective.
Services Marketing
Explore the theoretical development and underpinning of marketing as related to service sector industries.
Managing Operations
Explore the principle, nature and scope of the operations and functions in both services and products organisations.
Marketing Communications
Understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value.

Year four

Strategic Analysis
Develop an understanding and command of strategic concepts related to organisations, including strategic choices, analysis and formulation.
International Marketing
Learn to appraise current international marketing theories.
Global Business
Critically analyse how global businesses and globalisation impacts on the way companies operate.
Digital Marketing
Analyse how macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives and developing strategic recommendations.
Applied Business Research and Analysis (optional module)
Explore and evaluate a range of research methods for business management.
Independent Project (optional module)
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
Innovation and Entrepreneurship (optional module)
Understand the nature and significance of small businesses within different sectors, and analyse the entrepreneurial nature of successful small business development.

Teaching & Assessment

How you will learn

Primarily our BA (Hons) Business Management with Marketing course is delivered face to face.

However, good use is made of the University’s virtual learning environment and other learning resources such as e-portfolio to support teaching and learning.

Our academic team uses a wide range of teaching methods including lectures, seminars, workshops, fieldwork, work-based learning, employer based case studies, live projects, guided learning, simulations, discussion groups including virtual forums and other digital formats. You will also be asked to work in small groups which encourage collaborative learning.

How you will be assessed

You will be assessed on your achievement of the programme learning outcomes, which, in turn, are achieved by meeting the learning outcomes of the modules.

The assessment of the programme learning outcomes will therefore be achieved by assessment at the module level. Selection of the methods for assessment will be determined by the requirements of each individual module and the rationale for selection of those methods will be left to the module specifications.

A key aspect of the programme is that you are able to convert your learning by critically reflecting on practice and experience, in line with the QAA benchmark statements.

This is achieved through both formative and summative reflection throughout the programme. You are expected to be able to demonstrate a range of cognitive and intellectual skills together with techniques specific to human resources management. You should also be able to demonstrate relevant personal and interpersonal skills. A variety of assessment methods are used to ensure you have achieved the outcomes related to knowledge and understanding, including:

Essays
Exams
Portfolios
Case Studies
Reports
Presentations (Oral and Posters)
Assignments
Dissertation

Formative assessment is an integral part within each module and formative feedback is a developmental tool providing the opportunity for you to obtain advice, comment and opinion at an early stage in the assessment process enabling you to participate in and develop your ideas and strategies.

Formative assessment allows you to practice the requirements for summative assessment better enabling you to assess your own strengths and areas for improvement.

Formative feedback can take a number of forms including short essays, research exercises, peer reviews, presentations, mock examinations and on-line activities, such as blogs and wikis.

Overview

40 UCAS Tariff Points. You can find out more about the tariff and qualification options from the UCAS tariff table.

Qualifications

Entry Requirements

A-levels: B

T-levels: P (D or E) All subjects are accepted for entry to this course.

Access to HE: 45 Credits at Pass.

CACHE Technical Level 3 and Level 3 Extended Diploma: D

OCR Cambridge Technical & Edexcel/Pearson BTEC Level 3 (National) Extended Diploma: PPP

Scottish Highers: 40 UCAS Tariff Points.

Irish LC Highers: 40 UCAS Tariff Points.

Other experience: Pearson Level 3 National Diploma MP.

Fair Admissions

When you apply, our Admissions specialists will review your whole application. We are looking for your potential to succeed so will assess your qualifications, any relevant work experience, your personal statement, and references.

Where you have received a conditional offer subject to achieving particular grades/UCAS tariff scores, and do not quite meet these scores, please try not to worry, where vacancies exist our Admissions specialists will review your whole application again and take account of any mitigating circumstances and reassess your suitability for the course.

Selection Criteria

As part of the application and selection process, we are looking for your commitment to this course. In your personal statement, you should demonstrate your motivation for choosing this course and reflect upon any experience you have gained.

The Integrated Foundation Year programme supports your return to education and are specifically designed for students who have the ability to study for a degree but may not have all the necessary qualifications, skills or experiences to join the degree in Year 1.

Contextual Admissions

Going to higher education can transform a person’s life. We use contextual admissions to make sure that we are accessible to everyone who has the potential to succeed. Qualifications and grades are important, but they are considered alongside other information that helps universities to identify potential and widen access to university level study. For some individuals, the disadvantages they have experienced in their life mean that they have not been able to demonstrate their full academic potential. Where a person lives and their personal circumstances can all affect their educational attainment.

We take this context into account and look for an applicant’s potential when making admission decisions. The University of Cumbria will make offers to applicants that live in postal code regions with the lowest participation in Higher Education (Polar 4 quintile 1 – you can check your postcode here) and care leavers, offers will be made at the bottom of any UCAS Tariff range. Attendance at our Masterclasses and Summer Schools will also allow applicants to receive an offer lower within the tariff range. (T&Cs apply)

Contact ugadmissions@cumbria.ac.uk for more information.

For 2023 entry, our contextual data and information we use in our offer making will be broadened to include applicants that are estranged from their parents, have caring responsibilities or are in receipt of or received free school meals during their secondary education. Successful participation and completion of our Future Teachers Scheme will also receive an offer lower within the tariff range.

Returning to Education

If you are over 21 and returning to study after being in relevant employment for a minimum of 3 years and do not meet the published entry requirements for Year 1 of our degree courses, please do not assume you are not qualified to join us. Our experienced Admissions and Academic staff will review your prior qualifications and professional experience to support your application.

Language requirements

Please follow the link to check language requirements for this programme here.

Fees & Funding

Tuition Fees

2023 - 2024

£9,250 - UK
£13,575 - International

The figures above don't include accommodation and living costs.

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

International Finance

At the University of Cumbria, we offer affordable tuition fees for international and EU students looking to study at one of our main four campuses. No matter your choice of course or career path, our International Team is here to support you.

More Information

We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary - a non-repayable bursary designed to support first year students with a household income of less than £25,000.

Student Finance

Additional Costs

There will be some additional costs associated with the course including stationery, textbooks, field trips and membership fees although some of these features are optional.

Books are reviewed annually and are therefore subject to change, course welcome information will provide you with an indicative list for the year.

Books and Journals

Most core text books are available via the University's library, however students may wish to buy copies of any texts used to support your learning on your course. This could cost between £50 - £100 per year.

Stationery

Students should budget for stationery and consumables for your own personal use. This should include notebooks, pens and pencils for taking notes in class and/or in the field. Students should also budget for the purchase of USB pen drives, as well as occasional printing and photocopying costs incurred in the preparation or submission of coursework. Whilst you will choose how much you need, expect to pay around £30 - £40 per year for these items.

Stay Focused. Go Far.

Top 5 in the UK for developing CEOs and MDs.

Top 15% of UK universities whose graduates become small business founders.

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Location
Lancaster Campus
Lancaster is the Red Rose heartland, a student haven full of history and culture. With iconic stone architecture, parkland, and a caring community, this is the place to get involved. The campus houses top-quality facilities tailored to the needs of life-savers, world changers, and future leaders.
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BA (Hons) - Business Management with Marketing (Integrated Foundation Year)