BA (Hons) Business Management with Marketing (with integrated foundation year)


Top 10 for developing `Business leaders' (Capital on tap study 2021)

UCAS

Course code N103

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UCAS

Course code N103

Key course details

Location
Duration Full-time, 4 Years
Start date September 2021
Entry Requirements Programme specification (PDF)
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Marketing is vital for the success of any business.

And, if you want a future boosting businesses through positive marketing outcomes, our course - designed in consultation with industry and the professional bodies – will enable you to do just that.

You’ll explore core principles of business management with a focus on marketing, taking in advertising, branding, strategies – and digital communication in the modern business world.

Our foundation year will help you reach the right level for taking the rest of the degree, building a solid foundation of skills from which to expand upon.

Why Choose University of Cumbria

You’ll enhance your academic learning by doing business practically – whether that’s leading a lecture or working alongside real businesses on project-based assignments.

Our innovative teaching coupled with 80% practical sessions aims to help you secure the skills you’ll need to get a job – plus, have the confidence to adapt and succeed in a rapidly evolving business landscape.

  • 9/10 of our business graduates are employed or in further study (DLHE 2017)
  • Graduate with a solid portfolio of work to present to a future employer
  • Our strong links with regional businesses and with partnerships nationally and internationally boost your placement and employment prospects
  • Use the latest technology and packages of that in the real business world
  • Opportunity to work with real businesses on project-based assignments
  • You get great tutor support and we get to know you because our class sizes are small
  • Taught by academic tutors, who are current industry consultants and published experts
  • Tutors conduct international research giving you dynamic and research-informed teaching
  • Study in a professional and interactive environment at our dedicated Business School
  • Tailor-make your own course to fit your future career path
  • We’ll push you to your academic limit, so you graduate being the best you can be

TOP 10 FOR DEVELOPING BUSINESS LEADERS - 
According to a study involving 10 million graduates on LinkedIn, we are rated as being in the top 10 for developing business leaders.

You’ll live on our campus in the vibrant student city of Lancaster by the spectacular north west coastline and within an hour of the Lake District National Park and the big cities of Manchester and Liverpool. So, whether you want lively or leisurely in your free time, you’re within reach of both.

Our campus is also home to the Centre For Regional Economic Development , where our academics work with local authorities together with large and small organisations to research and analyse contemporary issues affecting local and regional economies in the north of England. So, your studies will benefit from the latest research and best practices.

Our graduates have been snapped up by banks and major high-street companies for graduate schemes.

So, if you’re looking for a course that’ll give you an edge in business, a great employability profile and current industry-specific business knowledge – this is it.

Course Study Options

This course is also available as a standard course or with a sandwich placement-click the buttons for more information.

Terms and conditions

Sandwich placement

Graduate destinations

The skills you learn here can be used at businesses around the world, including the not-for-profit sector. Our Business School is constantly evolving its portfolio to make sure our degrees are relevant to graduates who want to forge their careers in the world of business, whether in this country, Europe or further afield. Central to these programmes are the thematic developments of social enterprise, corporate social responsibility and cultural diversity. Open up your employment opportunities internationally with skills that are truly global.

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News and Events

University of Cumbria is in the Top 10 for developing business leaders

Posted: 1 Mar 2021

A new study, involving 10 million graduates on professional networking site LinkedIn, has rated University of Cumbria as being in the Top 10 for developing business leaders and 14th overall in the Top 50 universities for business. The Capital on Tap study shows that the university, alongside prestigious institutions such as University of Oxford and London School of Economics & Political Science (LSE), is producing a higher percentage of c-suite executives than other UK universities.

University’s new degree apprenticeship to develop leadership in the NHS

Posted: 17 Feb 2021

The University of Cumbria is extending its education and training for health and care professionals in a new partnership with the NHS Leadership Academy and Health Education England. From April, the University of Cumbria will be one of only two UK universities providing a Project Management Degree Apprenticeship contextualised to Health, supporting the leadership objectives of the overarching NHS Long Term plan to create a health service fit for the future.

13 Things our students do in the Windermere peaks that are so much better than crying

Posted: 14 Aug 2020

Our beautiful homeland has received a very special mention by a certain popstar this week. None other than Taylor Swift has talked about “The Lakes” in her new album “Folklore”!

CRiHS Guest Lecture: The Hitchhikers Guide to Future Cancellation

Thu 22 Apr 2021

MBA Webinar: The Importance of Marketing in Uncertain Times

Thu 18 Mar 2021

In the midst of a global pandemic, the UK has fallen into a recession and we’re facing a time of uncertainty. Reviewing marketing strategy is one of the most important activities you’ll need to do to maintain efficient and effective business practices.

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