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BA (Hons) - International Business and Communication (top-up)

This programme will equip you for a career in diverse international organisations. It provides a holistic view of business needs and solutions encompassing a broad range of functional specialisms. The emphasis is on building on your existing competencies to achieve graduate level skills and attributes.

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Course Overview

Over the programme, you will develop the knowledge, skills and aptitude to work across local, regional, national and international (especially cross-cultural) boundaries. Consideration is given to the functions of management across international business, human resources and marketing activities.

On this course you will...

  • Be encouraged to critically evaluate creative and sustainable solutions to contemporary international business issues.
  • Learn strategic analysis.
  • Explore international marketing.
  • Discover intercultural business communication.
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Course Structure

What you will learn

The themes of ‘Sustainability’, ‘Creativity’,’ Employability’ and ‘Enterprise’ are embedded within the BA (Hons) International Business and Communication (Top-Up). Through a programme of individual modules you will develop an appreciation of common challenges that have a daily impact on business and organisational life.

This award provides an internationalisation of the syllabus including cross-cultural awareness and engagement creates a ‘fertile ground’ for the interchange of ideas and develops stakeholder theory as applied to multinational and global settings.

You will work both individually and in groups. Working with a diverse range of team members provides authentic scenarios and challenges that you will face in your future career.

Year one
  • Strategic Analysis
  • Global Business
  • Business Communication Skills
  • International Human Resource Management
  • International Marketing
  • Intercultural Business Communication

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
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