BA (Hons) - Creative Advertising

How you will learn

The curriculum encompasses a wide spectrum of teaching, learning, and assessment techniques, all geared towards nurturing skills relevant to the professional realm. Traditional methods like Lectures, Seminars, tutorials, and hands on Practical Workshop Sessions are at the core of teaching. Group Work is an integral component, emphasising collaborative idea exchange, team cohesion, and adept problem-solving. Much of the coursework mirrors real-world projects, simulating the demands of a professional workspace.
Digital Literacy is a fundamental competency emphasised by the programme. A comprehensive grasp of digital media and technologies is fostered, ensuring proficiency in diverse tools and platforms necessary for crafting impactful campaigns. Self-Directed Study stands as a crucial component, extending the formal learning process. It necessitates sustained and purposeful engagement, cultivating autonomy and depth of comprehension. The integration of E-Learning and Blackboard facilitates access to vital resources—project briefs, timetables, lecture materials, and module assessments—augmenting the learning journey
Through diverse teaching methodologies, hands-on experiences, and a commitment to self-driven exploration, students emerge well-prepared and equipped to navigate the challenges and opportunities of the creative advertising industry.

How you will be assessed

Our practical assignments, authentic assessment, and comprehensive formative feedback mechanisms ensure that students not only produce high-quality work but also develop the ability to respond to the evolving demands of the creative advertising industry.
Assignments are centred around practical projects and portfolio building, reflecting the nature of creative advertising. These assignments not only encourage creativity and dedication but also enable you to apply your skills to authentic client briefs. This approach aligns with the industry's demands for innovative solutions.
Crucially, the strategy integrates formative feedback at all stages of the learning process. Regular advice and guidance are provided while your work is in progress. This feedback loop encompasses individualised, peer-to-peer, and group tutorials.
This dynamic feedback process serves to support students in refining their work and enhancing their understanding of best practices. It also nurtures critical thinking and adaptability, crucial attributes in creative advertising. Through ongoing engagement with feedback, students are encouraged to iteratively improve their work, mirroring the industry's iterative and client-centred approach.
The integration of formative feedback aligns with the strategy's commitment to achieving the best possible results. This personalised approach acknowledges that growth occurs through structured guidance. By actively participating in this process, students are equipped with the skills and mindset required to excel in the fast-paced and demanding world of creative advertising.

Career Outcomes

Studying the BA (Hons) Creative Advertising programme will equip you with transferable skills that are applicable in different fields, such as communication, creativity, critical thinking, project management, and digital literacy. Apart from landing jobs, these skills are also useful in other areas like entrepreneurship, education, non-profit and social organizations, marketing and public relations, and design-related fields.
Moreover, the programme will prepare you for the possibility of post-graduate studies to further advance your career. Whether you opt for traditional Arts Masters or MBAs, this programmes will offer you advanced knowledge and skills that are highly valued by employers, such as developing and executing advertising campaigns, marketing strategy and research and media analysis and critique. Pursuing post-graduate studies can enhance your career prospects, offer opportunities for specialisation, and prepare you for leadership roles in your chosen field.
Graduates from this programme can go on to work as:
• Advertising Creative
• Account Manager
• Creative Director
• Copywriter
• Art Director
• Social Media Content Producer

Tuition Fees

2023 - 2024

• £9,250 - UK
• £13,575 - International

The figures above don't include accommodation and living costs.

Tuition fees are set annually and are subject to review each year. The University may therefore raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

International Finance

At the University of Cumbria, we offer affordable tuition fees for international and EU students looking to study at one of our main four campuses. No matter your choice of course or career path, our International Team is here to support you.

Additional Costs

There will be some additional costs. For example all students will need to purchase stationery and may wish to purchase some text books. Extra costs may also be applicable to cover field trips, membership fees etc. although such features are usually options within the course.

Books are reviewed annually and are therefore subject to change, course welcome information will provide you with an indicative list for the year.

Books and Journals

Most core text books are available via the University's library, however students may wish to buy copies of any texts used to support your learning on your course. This could cost between £50 - £100 per year.

Stationery

Students should budget for stationery and consumables for your own personal use. This should include notebooks, pens and pencils for taking notes in class and/or in the field. Students should also budget for the purchase of USB pen drives, as well as occasional printing and photocopying costs incurred in the preparation or submission of coursework. Whilst you will choose how much you need, expect to pay around £30 - £40 per year for these items.