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BA (Hons) - Creative Advertising

The University of Cumbria's Creative Advertising programme empowers you to master impactful advertising, covering practical techniques, brand development, critical thinking, and research application. Gain hands-on experience crafting compelling campaigns across diverse media platforms. Develop skills in analysing and applying research across digital, social, TV, and print. Access to advanced resources like workshops, photography, and TV facilities enrich your learning experience.


Creative Advertising  cover image

Course Overview

The Creative Advertising programme prepares you for a versatile role in the advertising industry, providing you with well-rounded skills and a transformative perspective. Covering ideation, brand development, practical advertising techniques, and research application. Equipping you with the skills for crafting impactful advertising campaigns, it nurtures the creation of resonating messages for target audiences, with a focus on strategic brand positioning. Enriched by workshops, 3D facilities, digital and analogue photography, and broadcast-level TV facilities. This access to resources empowers you to bring your creative visions to life with industry-standard tools. A notable aspect of the programme is its emphasis on the societal role of advertising, you will explore broader implications, fostering ethical awareness for responsible creative utilisation. Integrating research is pivotal, enriching campaigns with data-driven insights for real-world efficacy.

On this course you will...

  • Learn to create advertising campaigns that resonate with audiences, emphasising strategic brand positioning.
  • Develop a strong understanding of advertising's societal impact and cultivate ethical responsibility in creative work.
  • Gain a comprehensive skill set covering ideation, brand development, practical techniques, and research application.
  • Acquire practical experience through real-world scenarios, preparing you for the challenges of the advertising industry.
  • Access workshops, facilities, and tools used in the field, ensuring you're well-prepared for a career in advertising.

Course Structure

What you will learn

The Creative Advertising programme is designed to provide you with a comprehensive set of skills and knowledge necessary for creating impactful advertising campaigns. By focusing on practical strategies, message resonance, strategic delivery, creative mastery, and brand positioning, the programme aims to prepare students to excel in the dynamic field of advertising.

Year one

At Level 4, you will gain an understanding of the principles of design and visual communication and be able to apply the elements of design to create effective visual communication solutions. You will also learn the language of advertising, how to use it to create persuasive campaigns, and the use of digital tools. Additionally, you will be introduced to presenting skills, a range of technologies, and the attributes necessary for work in the creative economy.

  • Introducing Visual Communication
  • Introduction to Advertising
  • Copywriting and the Language of Advertising
  • Collaborative Practice
  • Cultural Contexts
Year two

Level 5 will see you explore the wider aspects of the advertising industry, such as its legal and ethical considerations with a global, sustainable, and ethical focus. You will assess campaigns, understand the role of the agency, and research in the creative process. You will also have the chance to develop your own portfolio of work, considering your own interests. Furthermore, you will have the opportunity to further develop and practice your skills in preparation for your final year

  • Advertising Strategy
  • Digital Strategies in a Connected World
  • The Agency
  • TV Commercial
  • Campaign Response Project
Year three

By Level 6, you will be able to demonstrate your skills in advertising, branding, digital, and social media, as well as the latest trends, such as artificial intelligence, virtual reality, and augmented reality. You will be assessed on a portfolio of work that shows your ability to create, develop, and present creative advertising campaigns, as well as your comprehension of communication theory. Furthermore, you will reflect on your creative journey and display the skills and knowledge you have gained. Upon completion of Level 6, you will be equipped with the skills and knowledge to pursue a career in advertising and related industries, as well as the confidence to take on independent projects or further study with a global, sustainable, and ethical focus.

  • Campaign Development
  • Independent Research Paper
  • Campaign Showcase

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
A student stands in front of a wall splattered with paint.