BSc (Hons) - Artificial Intelligence and Business Analytics with Integrated Foundation Year
This course is subject to validation.
What does this mean?
Our BSc (Hons) Artificial Intelligence and Business Analytics with Integrated Foundation Year course combines AI with strategic business insights, preparing you for success in the data-driven global economy.
This degree blends computing, business, and professional development to equip you with skills to solve complex problems and make informed decisions in dynamic environments. You’ll gain a strong foundation in business fundamentals, including marketing insights, consumer behaviour, management accounting, and finance.
You’ll also develop expertise in AI and data analytics, exploring AI foundations, machine learning, prompt engineering, and applying AI in business contexts. Alongside this, you’ll build technical skills in programming, data visualisation, and business analytics using AI tools and platforms.
Course Overview
Professional and enterprise development is embedded throughout our BSc (Hons) Artificial Intelligence and Business Analytics with IFY degree, giving you opportunities to strengthen your leadership and innovation skills. You will learn to make sense of how organisations really work and how fast-changing markets, regulation, sustainability demands, and global connections shape decisions.
Throughout the course, you will use creativity, data, and digital tools to design solutions that improve customer experience, organisational performance and community outcomes, translating insight into real service improvements.
You will also undertake a structured work placement and a final-year business project, so that you apply learning in real-world contexts, enhancing your employability and professional confidence.
On this course you will...
- Develop a confident, integrated understanding of business, digital transformation, data analytics and artificial intelligence across organisational contexts.
- Build practical capability in coding and computing fundamentals to acquire, manage and prepare data for analysis and solution development.
- Apply analytical and artificial intelligence methods to investigate business problems, generate insight and design evidence-led solutions.
- Create, test and refine digital outputs such as applications, prototypes, dashboards and decision-support tools that address real organisational needs and create value.
- Translate insight into compelling stories and recommendations, communicating clearly with technical and non-technical stakeholders and influencing decision making with credibility.
- Demonstrate critical stakeholder engagement across digital projects, clarifying needs, managing expectations, addressing risks and designing solutions that work for people in real settings.
Location
Barrow-in-Furness Campus
Set in the heart of Barrow-in-Furness, the Barrow Campus offers higher education courses in a convenient location. With state-of-the-art facilities and placement opportunities, this is the place where students become life-savers.
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Carlisle - Fusehill Street Campus
The Fusehill Street campus has been the setting of life-saving treatments since World War I. Now, it's home to world changers, life-savers, crime fighters, and entrepreneurs with access to high-quality facilities and innovative thinking.
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Lancaster Campus
Lancaster is the Red Rose heartland, a student haven full of history and culture. With iconic stone architecture, parkland, and a caring community, this is the place to get involved. The campus houses top-quality facilities tailored to the needs of life-savers, world changers, and future leaders.
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London Campus
Just steps away from the iconic Canary Wharf sits the London campus. A hub of opportunity tailored to nurturing future leaders, world changers, and live-savers in the capital city. Make an impact when you study at the London campus.
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Find out more about studying with us
Attend an Open Day at Cumbria
An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.


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