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BSc (Hons) - Artificial Intelligence and Business Analytics with Integrated Foundation Year

This course is subject to validation.
What does this mean?

Our BSc (Hons) Artificial Intelligence and Business Analytics with Integrated Foundation Year course combines AI with strategic business insights, preparing you for success in the data-driven global economy.

This degree blends computing, business, and professional development to equip you with skills to solve complex problems and make informed decisions in dynamic environments. You’ll gain a strong foundation in business fundamentals, including marketing insights, consumer behaviour, management accounting, and finance.

You’ll also develop expertise in AI and data analytics, exploring AI foundations, machine learning, prompt engineering, and applying AI in business contexts. Alongside this, you’ll build technical skills in programming, data visualisation, and business analytics using AI tools and platforms.

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Artificial Intelligence and Business Analytics with Integrated Foundation Year cover image

Course Overview

Professional and enterprise development is embedded throughout our BSc (Hons) Artificial Intelligence and Business Analytics with IFY degree, giving you opportunities to strengthen your leadership and innovation skills. You will learn to make sense of how organisations really work and how fast-changing markets, regulation, sustainability demands, and global connections shape decisions.

Throughout the course, you will use creativity, data, and digital tools to design solutions that improve customer experience, organisational performance and community outcomes, translating insight into real service improvements.

You will also undertake a structured work placement and a final-year business project, so that you apply learning in real-world contexts, enhancing your employability and professional confidence.

On this course you will...

  • Develop a confident, integrated understanding of business, digital transformation, data analytics and artificial intelligence across organisational contexts.
  • Build practical capability in coding and computing fundamentals to acquire, manage and prepare data for analysis and solution development.
  • Apply analytical and artificial intelligence methods to investigate business problems, generate insight and design evidence-led solutions.
  • Create, test and refine digital outputs such as applications, prototypes, dashboards and decision-support tools that address real organisational needs and create value.
  • Translate insight into compelling stories and recommendations, communicating clearly with technical and non-technical stakeholders and influencing decision making with credibility.
  • Demonstrate critical stakeholder engagement across digital projects, clarifying needs, managing expectations, addressing risks and designing solutions that work for people in real settings.

Course Structure

What you will learn

The BSc (Hons) Artificial Intelligence and Business Analytics programme combines a strong business foundation with computing, analytics and applied AI. It is designed for students who want to work at the intersection of technology and management, using data and AI to improve decisions, services, operations and strategy.

Year one

Foundation Year Modules

  • Your foundation year will give you the skills you need to progress through your studies
Year two

Modules

  • Business and Corporate Law
  • Management, People and Operations
  • AI in Business
  • Professional and Personal Development
  • Principles of Marketing
  • Computing Fundamentals
Year three

Modules

  • Applied Work Placement
  • People and Culture
  • Business and Analytics with AI
  • Negotiated Learning
  • Negotiated Learning
  • AI and Machine Learning
Year four

Modules

  • Business Project
  • Contemporary AI Development in Business
  • International Marketing
  • Advanced Artificial Intelligence
  • Innovation and Entrepreneurship

Attend an Open Day at Cumbria

An Open Day is your opportunity to explore one of 5 campuses, meet your lecturers, and find out how the University of Cumbria could become your new home.

Take the next step towards achieving your dreams.
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